Blog

I write the words “state of the art” at least once a day working in healthcare marketing. These are the same words used to describe the gym in my apartment complex. I used the “state-of-the-art” gym for the first time last night. I got on the electronic bicycle, started pedaling and pressed “start.” Nothing happened. [...]

It is completely understandable to see why a brand marketer or product manager would insist upon cramming into each ad every possible promotional message to sell the product or service.  After all, what’s the point of paying for advertising that doesn’t explicitly sell? Well, there might be one, after all. Today’s consumers are exposed to [...]

Only two people care about the award you’ve just won—you and your mother. The rest of the world could care less. It doesn’t matter which industry you’re in. Even if you’ve won an Oscar®. Don’t believe me? OK, who won the Academy Award® for Best Supporting Actress last year? Exactly. And, chances are, you were [...]

You’ve got all the phone numbers right. All the doctors’ names are spelled correctly and you’ve been through at least 3 rounds of revisions. You’ve just given the final sign-off. It’s time to say goodbye to your finished ad as it goes out into the world, ready to compete with the other 4000 pieces of [...]

Remember the Nike commercial where they showed the athlete’s accomplishments followed by impressive statistics? Neither do we. Put the Michael Jordan of neurosurgery in a commercial and he may look less like Michael Jordan and more like this personal injury attorney. Or worse—Alec Baldwin in this clip. Every hospital ad boasts that they have the [...]

Quick, think of your favorite hospital ad. Take your time. Have you thought of one yet? No? If you can’t think of one, how will your patients? Google the term “healthcare advertising.” Do any of the ads pop out at you? Do any of the ads get you excited? Or, do most of them kind [...]

By Jason Brown It was twenty-nine years ago that HealthCare Marketing, Inc. began its national competition to recognize the field of healthcare marketing and advertising. They are the oldest, largest and most widely respected healthcare advertising awards. This year’s Healthcare Advertising Awards had nearly 4,000 entries. A national panel of judges granted awards to those [...]

By Jason Brown, President, Brown Parker & DeMarinis Advertising In my February 21 post, I promised you the inside skinny on the good, the bad and the ugly of the ad agency business. To truly understand our industry, you first have to get a sense for the diverse group of people it takes to make this [...]

BPD Advertising Supports the 10th Annual Doggie Ball BPD Advertising supports the Tri County Humane Society, a no-kill animal shelter in Palm Beach County.  Our talented Art Director, Angela Munoz, designed this poster for the event. The 10th annual Doggie Ball is going country this year!  The event is being held at the Boca West [...]

When people find out I am a partner in an advertising agency, most are fascinated by the life they think I lead…that running an advertising agency is pretty much one big party and that, as the president, I’m the ring-leader. They ask about the swanky parties, 3-hour lunches, creative directors demanding their team stay all [...]