Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Can your large brand really feel local?

March 5, 2015 By Jessica Schmidt Local Marketing
I admit, I like McDonald’s marketing; I have even before I knew what marketing was.

The Marketing World Has Moved On. Has Your Hospital Moved On With It?

February 26, 2015 By Jason Brown Converged Media
“I want to deliver truly integrated traditional and digital campaigns for our healthcare clients.” I think I first spoke these words in 2011. My team knew what I meant.

Do Your Employees Know What You Stand For?

February 19, 2015 By Pam Doerflinger Brand Ambassadors
This article by John H. Fleming and Dan Witters, about using your employees as brand ambassadors, is a great read and a spot-on summary of a gating issue for many of our healthcare clients:

The Heartbeat of a Great Workplace Culture

February 12, 2015 By Sarah Brown Culture, Teamwork
BPD is known for transforming health systems and hospitals through integrated healthcare marketing.  But what else, besides our record-setting work, makes BPD a phenomenal agency?  Our people: the heart of BPD.  The human heart works on an “All-Or-Nothing Law,” meaning each time the heart contracts it does so with all its force.

Using in-House Creative Resources vs. an Agency

February 3, 2015 By Vince DeMarinis Operations, Teamwork, Outsourcing
The battle between marketing agencies and in-house marketing departments has been fought for decades. Can’t we all just get along? Maybe I should win a Nobel Peace Prize just for asking this. But why choose one over the other?

The right way to begin a project: You might not want what you think you want.

January 27, 2015 By Amanda Harrison Project Management, Marketing Goals, Marketing Strategy
“Yes ma’am” is for your mother. You don’t want a marketing partner who says that when you request a project. You want a partner who helps you meet or beat your end-goals, expectations, objectives and KPIs. And the digital solution that best achieves your goals might not look like what you initially had in mind. 

The Role of Emotion & Reason in Hospital Marketing

January 20, 2015 By Richard Bell Marketing Strategy, Healthcare Marketing
In the world of advertising, whether communications should be more emotional or more rational has been a debate that has gone on for decades. Luckily, a lot has been written on this subject in the last few years, especially in the area of cognitive science.

Extend Hospital Brand Reach with a Premium Virtual Tour

January 13, 2015 By Jessica Schmidt Premium Virtual Tour, Marketing Strategy, Technology
Imagine being able to provide tours 24 hours a day, seven days a week, of your newly renovated women’s center. Imagine allowing women from all walks of life the chance to see for herself the investment you made in not only space, but in technology and the staff of dedicated nurses and physicains that are there to care for her.

Top 7 New Year’s Resolutions for Digital Marketers

January 5, 2015 By Porter Huddleston New Year, Digital Marketing, Healthcare Marketing, Marketing Strategy
There’s no crying in digital marketing. No matter how emotionally invested you are in the third-party, uber-expensive, proprietary CMS you are renting to run your hospital website with no hope of approaching even a hint of ROI, your t

Why You Need an Open Source CMS to Run Your Hospital Website

December 30, 2014 By Phil Smith Drupal, Open Source, CMS
What is a CMS?

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