Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Be For Each Other

March 31, 2016 By Sarah Brown Culture
What does the BPD Basic "Be For Each Other" mean? Find out with this true story from last year's corporate 5K.

Podcasts: Content Marketing for Your Ears

March 23, 2016 By Ward Parker Content Marketing, Digital Marketing, Radio
How do you break through endless amounts of text and video health content to reach your hospital’s target audience? Try aiming for their ears with podcasts.

Healthcare Marketers’ Secret Asset: Me

March 2, 2016 By Angela Muñoz Healthcare Marketing, Creative, Design
They create the assets for all our campaigns, but art directors/designers are actually “secret” assets for our clients as well. Find out why.

Will Wearables Catch on in Healthcare?

February 17, 2016 By James Hale Healthcare, Marketing Trends, Technology
Wearables offer the potential to be a game changer for both patient care and healthcare marketing, but will they catch on widely enough to become more than a novelty?

BPD Debuts Revamped Brand Identity

February 1, 2016 By Ward Parker Rebranding, Culture, Design
Brown Parker & DeMarinis Advertising is on the move, with a new headquarters and refreshed brand identity. Learn more, and check out the new logo -- from BPD Advertising, leaders in healthcare marketing.

Corporate Responsibility: How To Make Social Sense

January 13, 2016 By Sarah Brown Social Responsibility, Marketing Trends, Culture
Companies have a social responsibility to enhance their communities, and BPD is no exception to this rule. From donation drives to corporate runs, philanthropy is a core value. 

New Year, Same Old Headline!

December 17, 2015 By Paula Rae Forastiero New Year, Marketing Trends
What’s more reliable than the January doldrums? THE headline. Find out why it works (and why you shouldn’t use it).

YouTube TrueView: a Healthcare Marketer’s Knockout Punch Against the Competition?

December 14, 2015 By Sadie Howes Digital Marketing, Marketing Strategy
YouTube’s new TrueView for Shopping feature makes online shopping more user-friendly—but how can healthcare marketers benefit? Find out.  

Healthcare Veteran Takes Reins as BPD’s New President.

November 12, 2015 By Ward Parker Operations, Marketing Staff
Get to know the President of Brown Parker & DeMarinis (BPD), Robert Miller.

Snickers’ Fully Integrated, Insight-Driven Marketing Goldmine Teaches Healthcare Marketing a Lesson.

October 29, 2015 By Sadie Howes Advertising, Brand Messaging, Converged Media
Healthcare marketers can learn a thing or two from Snickers’ “you’re not you” strategy – especially how a simple consumer insight can lead to a fun and memorable campaign. 

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