April 23, 2015
By Phil Smith
Transparency, Risk Taking, Digital Marketing, Marketing Strategy
Over the past few years, McDonald’s has added a new ingredient to its marketing strategy: Transparency. We take look at the campaign, the market forces behind it and its likely ROI. Plus, what lessons we can apply to hospital and healthcare marketing.
April 17, 2015
By Gayle Toth
Marketing Goals, Marketing Strategy, Marketing, Healthcare Marketing
We’ve all had to fight the good fight—balancing what’s needed for our brand strategy with what’s politically desired by our internal stakeholders. Here are six strategies to help you execute campaigns that succeed in marketing to your target audience instead of just pleasing internal stakeholders.
April 9, 2015
By Gina Wanless
Discovery, Project Management
Ah the discovery phase… all that time spent talking, analyzing, scoping… It’s tempting to consider just skipping (or shortening) the discovery phase and trying to execute your project more “quick and dirty.” But there is really no such thing. And the time you spend in discovery now will save you time (and money) later. Here’s why…
April 2, 2015
By Paula Rae Forastiero
Blogging, Content Strategy, Healthcare Marketing
Looking for some ideas for your healthcare blog? Get four tips to help you find your next, highly-engaging topic: Forget what you know, Focus on Failure, Mine your connections and Stop when you’re done. It sounds simple enough, right?
Learn how to use these four blogging tips to engage your readers and keep the fresh ideas flowing.
March 26, 2015
By Gayle Toth
Onsite Marketing, Hospital Marketing, Healthcare Marketing, Marketing Strategy
So many of Hospital Marketing teams’ strategic planning discussions revolve around activities that only focus on getting patients in the doors of the hospital. Of course, this is extremely important--patient volumes keep those doors open. But what happens once they are in the door?
March 19, 2015
By Jessica Schmidt
My first experience with an emergency department happened when I was 18 years old. During a rush into the mall for a much-anticipated day of shopping and teenage gabbing, my younger sister somehow managed to slam the car door on her hand.
March 12, 2015
By Jeff Goldman
Risk Taking, Healthcare Marketing, Marketing Strategy
You’re a healthcare marketing director. You’re standing over a table of proposed ads, looking for a few to run in the upcoming months. Most of them are exactly what you would expect: the same message you usually run, the same language and the same visuals.
March 5, 2015
By Jessica Schmidt
Local Marketing, Social Media
I admit, I like McDonald’s marketing; I have even before I knew what marketing was.
February 26, 2015
By Jason Brown
Converged Media, Healthcare Marketing, Digital Marketing
“I want to deliver truly integrated traditional and digital campaigns for our healthcare clients.” I think I first spoke these words in 2011. My team knew what I meant.
February 19, 2015
By Pam Doerflinger
Brand Ambassadors, Marketing Strategy
This article by John H. Fleming and Dan Witters, about using your employees as brand ambassadors, is a great read and a spot-on summary of a gating issue for many of our healthcare clients: