Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Hi! Episode 3: Better Social Media Language for Healthcare Marketers

August 5, 2016 By Phil Smith Social Media, Healthcare Marketing
Senior Digital Solutions Engineer Phillip Smith and Social Media Strategist Christine Senke discuss the language hospitals and health systems should use when marketing to potential patients via social media.

Snap to It! Three reasons Snapchat may be a worthwhile opportunity for healthcare marketers.

August 5, 2016 By Sadie Howes snapchat, Social Media
Whether you love it, hate it or know nothing about it, Snapchat is the place to be for marketers across all industries.

Hi! Episode 2: When Do Healthcare Marketers Need to Hire an Ad Agency?

August 5, 2016 By Christine Senke marketing agency, advertising agency
In the second episode of Hi! BPD Healthcare Insights, Senior Account Managers Kara Hoffner and Lindsay Zackon have a fun and illuminating discussion about the benefits of working with an advertising/marketing agency.

The debut of Hi! BPD Healthcare Insights: Internal Brand Ambassadors

August 5, 2016 By Christine Senke internal brand ambassadors, company culture
In the first episode of Hi! BPD Healthcare Insights, Chief Strategy Officer Jason Brown and Senior Account Manager Pam Powers discuss the importance of creating a culture within your healthcare organization that empowers internal brand ambassadors.

6 Actionable Tips to Improve Facebook Post Performance

May 27, 2016 By Christine Senke Digital Marketing, Social Media
The top six things you can do quickly to encourage engagement and grow your target audience on Facebook.

BPDerrrs Share Momisms for Mother's Day

May 6, 2016 By Christine Senke Culture
For Mother’s Day, BPDerrrs honor their mom’s role in their successes by sharing memorable advice.

Be For Each Other

March 31, 2016 By Sarah Brown Culture
What does the BPD Basic "Be For Each Other" mean? Find out with this true story from last year's corporate 5K.

Podcasts: Content Marketing for Your Ears

March 23, 2016 By Ward Parker Content Marketing, Digital Marketing, Radio
How do you break through endless amounts of text and video health content to reach your hospital’s target audience? Try aiming for their ears with podcasts.

Healthcare Marketers’ Secret Asset: Me

March 2, 2016 By Angela Muñoz Healthcare Marketing, Creative, Design
They create the assets for all our campaigns, but art directors/designers are actually “secret” assets for our clients as well. Find out why.

Will Wearables Catch on in Healthcare?

February 17, 2016 By James Hale Healthcare, Marketing Trends, Technology
Wearables offer the potential to be a game changer for both patient care and healthcare marketing, but will they catch on widely enough to become more than a novelty?

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