Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Meet BPD and Revive at HMPS 2024 The 29th Healthcare Marketing & Physician Strategies Summit (HMPS24) will take place April 17-19, 2024, at Caesars Palace in Las Vegas, NV. The Revive and BPD teams are excited to attend, and even more excited to host several events. Join us for our exclusive night out, stop by…
Read MoreBy Jenna Flores In 2024, influencer marketing stands as an indispensable pillar in any marketer’s strategy, driving brand visibility and engagement to unprecedented heights. As consumers increasingly seek authenticity and relatability, influencers bridge the gap between brands and their target audiences, fostering a sense of trust and connection. Leveraging the reach and influence of individuals…
Read MoreBy Julie Bricker Now, more than ever, brands are grasping the importance of ‘outgrowing the box.’ This implies going beyond the cliché of thinking outside the box. Elevated thinking takes shape in anything that compels you to pause, halts your scrolling, motivates you to click or share, prompts you to capture a moment, or elicits…
Read MoreNavigating new technology in an already complex healthcare marketing ecosystem can not only deliver impact, but can help with a strategic edge in today’s omnichannel world. As we step into 2024, the convergence of generative AI and machine learning promises to revolutionize the way healthcare brands and agencies can approach omnichannel marketing challenges. These advanced…
Read MoreBPD and Revive have joined together, becoming the undisputed leader in health system marketing! Together, we form the most powerful integrated marketing and communications firm serving hospitals, health systems and other healthcare organizations. For our clients, this means you are now backed by the most powerful integrated and data-driven healthcare marketing and communications firm in…
Read MoreBOCA RATON, FL, and NASHVILLE, TN—December 4, 2023–BPD, the premier data-driven health system marketing services company in the United States, has completed its acquisition of Revive, a leading healthcare agency, from Interpublic Group. The combination forms a marketing and communications tech-enabled services organization serving the nation’s leading hospital, health system and care delivery brands, as…
Read MoreThe power of data and analytics continues to shape the role of marketing within any industry. Approaches for healthcare marketing shouldn’t be any different than how retail-brands seek to drive incrementally with marketing efforts through full-funnel audience-based strategies. With data at the center of all we do, BPD has crafted a simple six step approach…
Read MoreBy Anne DiNapoli Block It’s safe to say Walmart’s newly launched Black Friday Mean Girls campaign has already won the big-box holiday war. As a previous retail-marketer for more than 18 years, I’ve been in awe at the brilliance and high-bar the work is about to set. Smart audience approach to millennial-shopper parents whose cult-following…
Read MoreAcross healthcare marketing, the rise of digital media has increased the use of tools such as marketing pixels to enhance the outcomes, outreach and engagement with digital content. While our marketing tracking and optimization strategies currently benefit from the use of pixels, with the rise of privacy regulation, new litigation against digital user tracking and…
Read MoreBoca Raton, FL October 10, 2023 BPD has announced the appointment of Anne DiNapoli Block as Managing Director, Data Solutions & Analytics. A seasoned thought leader in the productization of data and technology, Ms. DiNapoli Block will be charged with further enhancing BPD’s industry-leading, data-driven marketing solutions for health systems throughout the United States. …
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