Marketing / Creative / Media / Interactive
We offer our clients a wide array of marketing services, from research to marketing plan development and ROI analytics. Some hospitals utilize the agency as a full-strategic partner while others simply supplement their internal resources.
Our Marketing services include: Marketing Plans, Branding, Research, Physician Support, ROI Analytics, Brochures and Corporate Identity.
The fact is, consumers find it difficult to distinguish between hospitals. You can't blame them. Most hospital advertising looks the same. But ours doesn't. At Brown Parker & DeMarinis, we strive to make your advertising stand out, because, quite simply, standing out produces a better response.
While we know hospitals inside and out, our creative teams don't treat them like hospitals. They approach them just like any brand in a crowded marketplace, finding a Unique Selling Proposition and then executing upon it. Our creatives have a vast experience that extends beyond hospital brands. This helps us do fresher hospital advertising.
Creative Services include: TV, Online, Websites, E-mail, Personalized URLs, Direct Mail, Movie Theaters, Radio, Buses, Print, Billboards.
The best kept secret at Brown Parker & DeMarinis is the strength of our media department. While many clients initially engage our firm because of our creative reputation, our media department is a big part of what keeps them with us. Armed with the latest research tools available from Nielsen to Arbitron to Strata, our media planners and buyers not only know how to make $1 work like $2, they know what works (and what doesn't) for hospitals.
Media Services Include: Research, Buying, Payment, Budgeting, Tracking, Administration/Verification, Planning, Optimization, ROI Analysis, Negotiations, Value Ads.
The world of electronic media demands constant innovation, from developing new technologies to finding new ways to use them. But here at BPD, we never lose sight of the purpose of new media: to reach more people, engage them, persuade them and improve their lives. So whether it's a cool mobile app or a new way to leverage social media, everything we do is about finding better ways for our brands to interact with people.
We have a successful track record of providing hospitals with every kind of marketing initiative, beginning with marketing plans and strategy and including the production of Websites, microsites, mobile Websites, SmartPhone applications, email campaigns, online Web banners, interactive presentations and Webcasts/Webisodes.
We also perform maintenance and updates, develop CMS applications and provide Search Engine Optimization, interactive media buying, analytics/tracking and social/new media consulting.