Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
BPD Advertising Named 2020 Winner of 10 Telly Awards
May 28, 2020
Healthcare Marketing, Awards, Content, Commercials, Campaigns
Our goal isn’t to win awards for our healthcare marketing partners, but when our innovative client work is nationally recognized by our peers, our advertising agency can’t help but feel an extra bit of pride.
Coronavirus and The New Age of Healthcare Consumerism
April 21, 2020
Content, Healthcare Marketing
As Coronavirus (COVID-19) races around the planet, it has already caused fundamental change in industries far beyond healthcare. Schoolrooms across the planet have been shuttered, replaced by virtual classrooms that can be accessed from any student's computer, tablet or smartphone.
BPD & HCA Capital Division Win eHealthcare Leadership Award for Best Healthcare Content
November 12, 2019
Content, Healthcare Marketing
Learn how the No Pregnancy is Perfect campaign concept originated and how it helped pregnant moms build their confidence as they choose their birth hospital.
Why Health Care Marketers Should Never Target Women 35–54 Again
November 8, 2019
precision marketing, Consumerism
Looking at audiences in broad terms can lead to unnecessary noise, waste and overall a lower return on investment. Learn why traditional marketing tactics are no longer as effective, and what health care organizations should be doing instead.
What Chief Marketing Officers Should Be Thinking About For 2020
November 8, 2019
Consumerism, precision marketing, marketing plans, Healthcare Marketing
Jason Brown sits down with Optum IQ to discuss how consumerism is changing marketing practices and what health system chief marketing officers (CMOs) should be thinking about as they prepare their 2020 marketing plans.
Healthcare Internet Conference: Hyperpersonalization at AdventHealth
October 24, 2019
Conferences, Healthcare Marketing, Marketing Strategy
Join us and our partners at Optum and AdventHealth at the Healthcare Internet Conference on 11/6 to learn how hyperpersonalization can drive consumer growth.
Brown Parker & DeMarinis Advertising Ranks No. 2873 on the 2019 Inc. 5000
August 16, 2019
Marketing
Inc. magazine revealed that Brown Parker & DeMarinis Advertising (BPD) is No. 2873 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.
BPD Awarded StackAdapt's "Innovation Award"
January 30, 2019
By Jason Brown
Awards
BPD Advertising was honored to recently accept the “Innovation Award” from StackAdapt, whom we partner with on Sponsored Content marketing programs for our clients.
Brown Parker & DeMarinis Advertising promotes Jessica Schmidt to President
January 15, 2019
Culture
Jessica has been instrumental in leading the agency through a period of unprecedented growth while revamping the agency's processes, resulting in higher client retention and satisfaction.
The Power of Purpose-Driven Branding in the Age of Disruptive Innovation
October 6, 2018
By Jason Brown
Purpose-Driven Marketing, Brand Strategy
We’re pleased to share this issue of Spectrum from SHSMD, featuring an article with Sharon Line Clary, Vice President of marketing at Florida Hospital, who explains how its “Someday Starts Today” campaign effectively disrupted the market to successfully reverse a decline in preference and hospital utilization.