Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

The Power of Purpose-Driven Branding in the Age of Disruptive Innovation

October 6, 2018 By Jason Brown purpose-driven marketing, brand strategy
We’re pleased to share this issue of Spectrum from SHSMD, featuring an article with Sharon Line Clary, Vice President of marketing at Florida Hospital, who explains how its “Someday Starts Today” campaign effectively disrupted the market to successfully reverse a decline in preference and hospital utilization.

Q&A With BPD Summer Intern Madison Levine

August 3, 2018 Client Relations, Culture
BPD Summer Intern Madison Levine
BPD Intern Madison Levine shares her experiences this summer and what she is planning next.

Brown Parker & DeMarinis Names Healthcare, Advertising Agency Executive Trish Brawner as New Vice President of Client Services

July 19, 2018 Health System, Healthcare, Marketing
Trish Brawner, VP of Client Services
Meet Trish Brawner, the new Vice President of Client Services at BPD. Trish brings more than 10 years of experience in healthcare and agency marketing, including with Leo Burnett Chicago and Cancer Treatment Centers of America.

BPD Honored at Summit International Creative Awards

June 28, 2018 Creative
BPD Advertising was honored at the 24th annual Summit Creative Awards for Florida Hospital's “Someday Starts Today” and HCA North Florida's “Healthy ER Hacks” campaigns.

BPD recertified as a Great Place To Work® for 2018!

June 21, 2018 Culture
We are pleased to announce that Brown Parker & DeMarinis Advertising has once again been certified as a Great Place to Work® by Fortune for 2018.

BPD Advertising Honored 13 Times at Multiple Award Shows

May 17, 2018 Healthcare, Marketing, Campaigns, Creative
Brown Parker & DeMarinis Advertising creative campaigns recently earned 13 honors—including 4 Golds—at the 2018 Aster Awards and Healthcare Advertising Awards.

What happens when the boss bans smartphones?

May 16, 2018 news
Do you think checking your cell phone in a meeting is productive or distracting? BPD's own CEO & Chief Strategy Officer, Jason Brown, shares how he learned to manage this workplace quandary in today's The Wall Street Journal.

Ready or not, here comes…Amazon!

April 30, 2018 By Jason Brown Health System, Healthcare, Marketing, Operations, Strategy, Trends
Learn 9 Ways to Safeguard Your Health System (and Your Job)
Consider what this consumer-centric and efficiency-driven brand could mean for healthcare—then check out these 9 things you can be doing now to lessen the impact for your health system.

Should Healthcare Marketers Respond to the #deletefacebook Movement?

March 28, 2018 By Jason Brown Digital, Health System, Healthcare, Marketing, Media, Social Media, Strategy, Trends
Facebook Privacy Controversy & Your Ad Spend
Thinking about change your social media buy due to the recent Facebook controversy? Here are 4 key factors to consider.

Top 4 Insights From the Sandwich Generation for Hospital Marketers

March 9, 2018 By Jason Brown Hospital Marketing
Sandwich Generation
Through a national study, BPD Advertising uncovered 4 new insights that will help your health system reach this critically important consumer.

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