Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
BPD and Optum’s Exclusive Partnership Proves to be a Game Changer for AdventHealth
November 5, 2021
Health System, Healthcare, healthcare marketing trends, hospital advertising, Healthcare Marketing
During these unprecedented times and the impact on healthcare systems across the country, Brown Parker & DeMarinis Advertising (BPD), in exclusive partnership with Optum, led the execution for what industry leaders are calling “a game-changing precision marketing approach”, specifically for the Central Fl
Marketing Strategist Elizabeth Marks Joins Brown Parker & DeMarinis as V.P. of Brand Planning
July 28, 2021
Health System, Healthcare, Healthcare Marketing
Brown Parker & DeMarinis Advertising (“BPD”) announced on July 28th, 2021 the addition of Elizabeth Marks as Vice President of Brand Planning. Ms.
BPD is a Great Place To Work - For The Fifth Straight Year!
June 16, 2021
Great Place To Work, BPDerrs Come First, Healthcare Marketing, Teamwork
For the 5th time, BPD is named a great place to work.
Have you ever had a job you just couldn’t wait to jump into every morning? BPDerrrs feel that every day.
And this year it’s been certified again: BPD Advertising is a Great Place To Work®.
HCIC 2020 Presentation: Crushing The Competition Through Media Ownership
December 16, 2020
Healthcare, Healthcare Marketing, healthcare marketing trends, Health System
BPD is a Great Place To Work - For The Fourth Straight Year!
June 8, 2020
Great Place To Work, BPDerrs Come First, Healthcare Marketing, Teamwork
It’s official!
We are proud to be certified for the fourth year in a row for something we’ve always known to be true: BPD Advertising is a Great Place To Work®.
BPD Advertising Named 2020 Winner of 10 Telly Awards
May 28, 2020
Healthcare Marketing, Awards, Content, Commercials, Campaigns
Our goal isn’t to win awards for our healthcare marketing partners, but when our innovative client work is nationally recognized by our peers, our advertising agency can’t help but feel an extra bit of pride.
Coronavirus and The New Age of Healthcare Consumerism
April 21, 2020
Content, Healthcare Marketing
As Coronavirus (COVID-19) races around the planet, it has already caused fundamental change in industries far beyond healthcare. Schoolrooms across the planet have been shuttered, replaced by virtual classrooms that can be accessed from any student's computer, tablet or smartphone.
BPD & HCA Capital Division Win eHealthcare Leadership Award for Best Healthcare Content
November 12, 2019
Content, Healthcare Marketing
Learn how the No Pregnancy is Perfect campaign concept originated and how it helped pregnant moms build their confidence as they choose their birth hospital.
Why Health Care Marketers Should Never Target Women 35–54 Again
November 8, 2019
precision marketing, Consumerism
Looking at audiences in broad terms can lead to unnecessary noise, waste and overall a lower return on investment. Learn why traditional marketing tactics are no longer as effective, and what health care organizations should be doing instead.
What Chief Marketing Officers Should Be Thinking About For 2020
November 8, 2019
Consumerism, precision marketing, marketing plans, Healthcare Marketing
Jason Brown sits down with Optum IQ to discuss how consumerism is changing marketing practices and what health system chief marketing officers (CMOs) should be thinking about as they prepare their 2020 marketing plans.