Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Brown Parker & DeMarinis Advertising names Mindy Adams as Co-Chief Creative Officer

January 12, 2023 Culture
Brown Parker & DeMarinis Advertising (“BPD”), today announced the appointment of Mindy Adams, as Co-Chief Creative Officer. Ms. Adams is an award-winning creative director with 20 years’ experience in advertising, storytelling, teaching, brand building and content creation.

Brown Parker & DeMarinis Advertising, the leading healthcare marketing services firm in the United States, celebrates 20 years

October 5, 2022 By Phil Smith Advertising Agency
Boca Raton, FLOctober 1, 2022 Brown Parker & DeMarinis Advertising (“BPD”), a full-service marketing services firm that serveshospitals and healthcare systems throughout the United States, announced it is celebrating its20th anniversary.

A first look at the latest innovations in media planning at the 2022 SHSMD Connections Conference.

September 6, 2022 Conferences
SHSMD 2022 Logo
When those in your field come together to share how they’re creating the healthcare industry’s most innovative media-planning successes, it’s always a smart idea to be there. This is your opportunity. Spend an hour with:

BPD and Optum’s Exclusive Partnership Proves to be a Game Changer for AdventHealth

November 5, 2021 Health System, Healthcare, healthcare marketing trends, hospital advertising, Healthcare Marketing
During these unprecedented times and the impact on healthcare systems across the country, Brown Parker & DeMarinis Advertising (BPD), in exclusive partnership with Optum, led the execution for what industry leaders are calling “a game-changing precision marketing approach”, specifically for the Central Fl

BPD is a Great Place To Work - For The Fifth Straight Year!

June 16, 2021 Great Place To Work, BPDerrs Come First, Healthcare Marketing, Teamwork
For the 5th time, BPD is named a great place to work. Have you ever had a job you just couldn’t wait to jump into every morning? BPDerrrs feel that every day. And this year it’s been certified again: BPD Advertising is a Great Place To Work®.

HCIC 2020 Presentation: Crushing The Competition Through Media Ownership

December 16, 2020 Healthcare, Healthcare Marketing, healthcare marketing trends, Health System

BPD is a Great Place To Work - For The Fourth Straight Year!

June 8, 2020 Great Place To Work, BPDerrs Come First, Healthcare Marketing, Teamwork
It’s official! We are proud to be certified for the fourth year in a row for something we’ve always known to be true: BPD Advertising is a Great Place To Work®.

BPD Advertising Named 2020 Winner of 10 Telly Awards

May 28, 2020 Healthcare Marketing, Awards, Content, Commercials, Campaigns
BPD Advertising Named 2020 Winner of 10 Telly Awards
Our goal isn’t to win awards for our healthcare marketing partners, but when our innovative client work is nationally recognized by our peers, our advertising agency can’t help but feel an extra bit of pride.

Coronavirus and The New Age of Healthcare Consumerism

April 21, 2020 Content, Healthcare Marketing
The New Age of Healthcare Consumerism
As Coronavirus (COVID-19) races around the planet, it has already caused fundamental change in industries far beyond healthcare. Schoolrooms across the planet have been shuttered, replaced by virtual classrooms that can be accessed from any student's computer, tablet or smartphone.

BPD & HCA Capital Division Win eHealthcare Leadership Award for Best Healthcare Content

November 12, 2019 Content, Healthcare Marketing
Learn how the No Pregnancy is Perfect campaign concept originated and how it helped pregnant moms build their confidence as they choose their birth hospital.