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When you market to moms, make sure that you understand your target. Are you still targeting the traditional perceptions of moms like “Claire Dunphy” and “Clair Huxtable”? Before you create your mom-specific marketing plan for your health system, learn how to adjust your targets to reflect the evolving lifestyle and needs of today’s moms.  

Who are those elusive customers who are moving into the later stages of the desirable 18-49 year-old marketing demographic? Learn how to create targeted, effective marketing strategies for your hospital by tapping into the characteristics, behaviors and the mindset of the Generation X (those born between 1965 – 1980).

With more than 74.9 million Baby Boomers in the United States today, it is critical to understand this key patient population. Develop your hospital marketing to speak directly to Baby Boomers (born 1945-1965) by utilizing approaches that resonate with them.

Tailor your marketing to convince the Traditionalists generation (born before 1945) to choose your hospital by speaking their language. 

Being “in the digital space” is not enough anymore for health systems. Learn how to make sure you are maximizing your digital investments.

Ready to dramatically improve the bottom line results of your marketing? It starts with answering a simple question: “Why does your organization exist?” 

In the fourth episode of Hi! BPD Healthcare Insights, two undeniably funny and fun-loving BPDerrrs, Studio Art Director Angela Muñoz and Senior Project Manager Kaylee McInnis, explain how having fun in and out of the workplace creates a healthy, productive company culture.

Meet Jeff Goldman, a talented member of our creative department who once co-owned an ad agency in Texas. He came to us as a senior copywriter and quickly rose to Associate Creative Director, helping produce many effective and award-winning campaigns.

Senior Digital Solutions Engineer Phillip Smith and Social Media Strategist Christine Senke discuss the language hospitals and health systems should use when marketing to potential patients via social media.

Whether you love it, hate it or know nothing about it, Snapchat is the place to be for marketers across all industries.