Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
BPD & HCA Capital Division Win eHealthcare Leadership Award for Best Healthcare Content
November 12, 2019
Content, Healthcare Marketing
Learn how the No Pregnancy is Perfect campaign concept originated and how it helped pregnant moms build their confidence as they choose their birth hospital.
Why Health Care Marketers Should Never Target Women 35–54 Again
November 8, 2019
precision marketing, Consumerism
Looking at audiences in broad terms can lead to unnecessary noise, waste and overall a lower return on investment. Learn why traditional marketing tactics are no longer as effective, and what health care organizations should be doing instead.
What Chief Marketing Officers Should Be Thinking About For 2020
November 8, 2019
Consumerism, precision marketing, marketing plans, Healthcare Marketing
Jason Brown sits down with Optum IQ to discuss how consumerism is changing marketing practices and what health system chief marketing officers (CMOs) should be thinking about as they prepare their 2020 marketing plans.
Healthcare Internet Conference: Hyperpersonalization at AdventHealth
October 24, 2019
Conferences, Healthcare Marketing, Marketing Strategy
Join us and our partners at Optum and AdventHealth at the Healthcare Internet Conference on 11/6 to learn how hyperpersonalization can drive consumer growth.
Brown Parker & DeMarinis Advertising Ranks No. 2873 on the 2019 Inc. 5000
August 16, 2019
Marketing
Inc. magazine revealed that Brown Parker & DeMarinis Advertising (BPD) is No. 2873 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.
BPD Awarded StackAdapt's "Innovation Award"
January 30, 2019
By Jason Brown
Awards
BPD Advertising was honored to recently accept the “Innovation Award” from StackAdapt, whom we partner with on Sponsored Content marketing programs for our clients.
Brown Parker & DeMarinis Advertising promotes Jessica Schmidt to President
January 15, 2019
Culture
Jessica has been instrumental in leading the agency through a period of unprecedented growth while revamping the agency's processes, resulting in higher client retention and satisfaction.
The Power of Purpose-Driven Branding in the Age of Disruptive Innovation
October 6, 2018
By Jason Brown
purpose-driven marketing, brand strategy
We’re pleased to share this issue of Spectrum from SHSMD, featuring an article with Sharon Line Clary, Vice President of marketing at Florida Hospital, who explains how its “Someday Starts Today” campaign effectively disrupted the market to successfully reverse a decline in preference and hospital utilization.
Q&A With BPD Summer Intern Madison Levine
August 3, 2018
Client Relations, Culture
BPD Intern Madison Levine shares her experiences this summer and what she is planning next.
Brown Parker & DeMarinis Names Healthcare, Advertising Agency Executive Trish Brawner as New Vice President of Client Services
July 19, 2018
Health System, Healthcare, Marketing
Meet Trish Brawner, the new Vice President of Client Services at BPD. Trish brings more than 10 years of experience in healthcare and agency marketing, including with Leo Burnett Chicago and Cancer Treatment Centers of America.