Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

The Content Conundrum: Applying Market Research Insights

August 17, 2017 By Jason Brown Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
“Content is king.” But where to begin?... Our proprietary research can help.

Insights to Hispanic Marketing

July 19, 2017 By Jason Brown Healthcare Marketing
With 58 million Hispanics living in the United States, Latinos now make up almost 18% of the total U.S. population.1 Hispanic buying power increased to $1.5 trillion in 2015 which is an increase of 50% in just five years.2 How well does your marketing plan reflect a concerted effort to speak to the largest minority in the U.S.? 

The New Face of Moms

June 22, 2017 By Jason Brown Healthcare Marketing, Marketing Strategy
When you market to moms, make sure that you understand your target. Are you still targeting the traditional perceptions of moms like “Claire Dunphy” and “Clair Huxtable”? Before you create your mom-specific marketing plan for your health system, learn how to adjust your targets to reflect the evolving lifestyle and needs of today’s moms.  

The "Why Me" Generation: The Power of Generational Marketing

May 22, 2017 By Jason Brown generational marketing
Who are those elusive customers who are moving into the later stages of the desirable 18-49 year-old marketing demographic? Learn how to create targeted, effective marketing strategies for your hospital by tapping into the characteristics, behaviors and the mindset of the Generation X (those born between 1965 – 1980).

Building Your Baby Boomer Base: The Power of Generational Marketing

April 21, 2017 By Jason Brown generational marketing
With more than 74.9 million Baby Boomers in the United States today, it is critical to understand this key patient population. Develop your hospital marketing to speak directly to Baby Boomers (born 1945-1965) by utilizing approaches that resonate with them.

Talking Traditionalists: The Power of Generational Marketing

March 21, 2017 By Jason Brown generational marketing
Tailor your marketing to convince the Traditionalists generation (born before 1945) to choose your hospital by speaking their language. 

How to Make the Most Out of Your Digital Investments

February 16, 2017 By Jason Brown Digital, Health System, Healthcare, Marketing, Social Media
Being “in the digital space” is not enough anymore for health systems. Learn how to make sure you are maximizing your digital investments.

Increase Bottom-Line Results Through Purpose-Driven Marketing

January 20, 2017 By Jason Brown purpose-driven marketing
Ready to dramatically improve the bottom line results of your marketing? It starts with answering a simple question: “Why does your organization exist?” 

Hi! Episode 4: How to Inspire Fun in Your Workplace

September 21, 2016 Workplace Culture, BPD Basics
In the fourth episode of Hi! BPD Healthcare Insights, two undeniably funny and fun-loving BPDerrrs, Studio Art Director Angela Muñoz and Senior Project Manager Kaylee McInnis, explain how having fun in and out of the workplace creates a healthy, productive company culture.

Meet a BPDerrr: Jeff Goldman, Associate Creative Director

September 19, 2016 By Ward Parker Jeff Goldman
Meet Jeff Goldman, a talented member of our creative department who once co-owned an ad agency in Texas. He came to us as a senior copywriter and quickly rose to Associate Creative Director, helping produce many effective and award-winning campaigns.

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