Announcement: BPD names Anne DiNapoli Block as Managing Director, Data Solutions & Analytics. Learn more

Data-Driven Decision Making: An Essential Guide of Omnichannel Marketing Strategies for Healthcare Marketers

November 8, 2023
Healthcare Marketing

The power of data and analytics continues to shape the role of marketing within any industry. Approaches for healthcare marketing shouldn’t be any different than how retail-brands seek to drive incrementally with marketing efforts through full-funnel audience-based strategies. With data at the center of all we do, BPD has crafted a simple six step approach…

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5 Strategies for Healthcare Marketers Borrowed from Retail Giants, as inspired by Walmart’s latest ‘Mean Girls’ campaign

November 2, 2023

By Anne DiNapoli Block It’s safe to say Walmart’s newly launched Black Friday Mean Girls campaign has already won the big-box holiday war. As a previous retail-marketer for more than 18 years, I’ve been in awe at the brilliance and high-bar the work is about to set. Smart audience approach to millennial-shopper parents whose cult-following…

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Marketing Pixels & Healthcare: Purpose, Strategy & Implications

October 23, 2023
Digital, Digital Marketing, Digital Strategy, Healthcare, Healthcare Marketing, Technology

Across healthcare marketing, the rise of digital media has increased the use of tools such as marketing  pixels to enhance the outcomes, outreach and engagement with digital content.  While our marketing tracking and optimization strategies currently benefit from the use of pixels, with the rise of privacy regulation, new litigation against digital user tracking and…

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BPD names Anne DiNapoli Block as Managing Director, Data Solutions  & Analytics

October 10, 2023
BPDerrs Come First

Boca Raton, FL   October 10, 2023   BPD has announced the appointment of Anne DiNapoli Block as Managing Director, Data  Solutions & Analytics. A seasoned thought leader in the productization of data and technology,  Ms. DiNapoli Block will be charged with further enhancing BPD’s industry-leading, data-driven  marketing solutions for health systems throughout the United States.  …

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Unveiling ‘The Art of Human Understanding’: Capturing the Impact of Personalizing Healthcare with NRC Health

September 28, 2023
Creative, Marketing Strategy

By Anna Chappell As a Creative Director at BPD, my journey in the world of creative and strategic advertising has led me to collaborate with remarkable clients and help bring their brands and products to life. Recently, we had the privilege to work with NRC Health on a project that not only sparked our creative…

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Navigating Healthcare’s Perfect Storm: 5 Lessons in Marketing from Industry Giants

September 15, 2023
Marketing Strategy

By Jason Brown From regulatory shifts to technological advancements, healthcare has always been an arena of transformation. However, the perfect storm that was the COVID-19 pandemic brought unprecedented challenges that demanded a new level of innovation. Three healthcare system giants—AdventHealth, Adventist Health, and HCA Healthcare— came together on stage for the first time at the…

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Mastering TikTok’s Search Ads and The LinkedIn Algorithm Shift

September 11, 2023

By Jenna Palmeri, Paid Social Media Strategist TikTok’s Search Ads: Competing with Giants  TikTok is making waves beyond entertaining dances and viral challenges. With the introduction of Search Ads, TikTok aims to challenge search engine titans like Google and Amazon. Here’s what you need to know: 1. The Search Ads Toggle: To use this feature,…

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Beyond Traditional Tactics: Discovering Innovative Ways to Connect with Your Audience

September 5, 2023

At BPD, we pride ourselves on thinking outside-of-the-box when it comes to marketing our clients. Our latest campaign for AdventHealth was no different. Our strategy was to create a genuine connection with consumers by meeting them in the moment. We wanted to tap into the growing trend of good news and positive content on social…

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BPD names Loren Kronemeyer as Chief Financial Officer

August 15, 2023

BPD today announced the appointment of Loren Kronemeyer as Chief Financial Officer. Mr. Kronemeyer is a finance leader dedicated to helping organizations scale. Prior to joining BPD, he was a Director in the Healthcare Industry Group at Alvarez & Marsal where he spent almost a decade leading finance and accounting teams, developing processes to improve…

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15 Years at BPD: A Journey of Impact, Collaboration, and Cultural Transformation

July 19, 2023

I couldn’t be more honored and excited today to be celebrating 15 years as a BPDerrr. Looking back, it’s not just about the roles within the organization—it’s about the opportunity that BPD has bestowed upon me. So, let’s grab a cup of coffee and a handful of candy, and look back. From the very beginning,…

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