By Jason Brown From regulatory shifts to technological advancements, healthcare has always been an arena of transformation. However, the perfect storm that was the COVID-19 pandemic brought unprecedented challenges that demanded a new level of innovation. Three healthcare system giants—AdventHealth, Adventist Health, and HCA Healthcare— came together on stage for the first time at the…

By Jenna Palmeri, Paid Social Media Strategist TikTok’s Search Ads: Competing with Giants  TikTok is making waves beyond entertaining dances and viral challenges. With the introduction of Search Ads, TikTok aims to challenge search engine titans like Google and Amazon. Here’s what you need to know: 1. The Search Ads Toggle: To use this feature,…

At BPD, we pride ourselves on thinking outside-of-the-box when it comes to marketing our clients. Our latest campaign for AdventHealth was no different. Our strategy was to create a genuine connection with consumers by meeting them in the moment. We wanted to tap into the growing trend of good news and positive content on social…

BPD today announced the appointment of Loren Kronemeyer as Chief Financial Officer. Mr. Kronemeyer is a finance leader dedicated to helping organizations scale. Prior to joining BPD, he was a Director in the Healthcare Industry Group at Alvarez & Marsal where he spent almost a decade leading finance and accounting teams, developing processes to improve…

I couldn’t be more honored and excited today to be celebrating 15 years as a BPDerrr. Looking back, it’s not just about the roles within the organization—it’s about the opportunity that BPD has bestowed upon me. So, let’s grab a cup of coffee and a handful of candy, and look back. From the very beginning,…

We are thrilled to announce our recent accolades at the prestigious Healthcare Advertising Awards. Our hard work, creativity, and dedication have been recognized by the industry, and we are proud to have won the Gold award for our outstanding campaign, “We Show Up” in collaboration with HCA Healthcare. Additionally, our remarkable “Consult-a-Nurse®” campaign has received…

Brown Parker & DeMarinis Advertising (“BPD”), today announced the appointment of Mindy Adams, as Co-Chief Creative Officer. Ms. Adams is an award-winning creative director with 20 years’ experience in advertising, storytelling, teaching, brand building and content creation. Prior to joining BPD, she led creative teams at 22squared where she spent two decades serving brands such…

Boca Raton, FLOctober 1, 2022 Brown Parker & DeMarinis Advertising (“BPD”), a full-service marketing services firm that serveshospitals and healthcare systems throughout the United States, announced it is celebrating its20th anniversary. BPD has spent the last two decades delivering cutting-edge marketing solutions to blue chiphospital brands, including the largest for-profit and not-for-profit systems, as well as…

When those in your field come together to share how they’re creating the healthcare industry’s most innovative media-planning successes, it’s always a smart idea to be there. This is your opportunity. Spend an hour with: Sharon Line Clary, VP Strategic Marketing & Communications, AdventHealthMs. Line Clary is a renowned national leader in healthcare marketing, overseeing…

During these unprecedented times and the impact on healthcare systems across the country, Brown Parker & DeMarinis Advertising (BPD), in exclusive partnership with Optum, led the execution for what industry leaders are calling “a game-changing precision marketing approach”, specifically for the Central Florida-based healthcare system, AdventHealth. The campaign, whose call to action was to drive…