Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
BPD and Optum’s Exclusive Partnership Proves to be a Game Changer for AdventHealth
November 5, 2021 Health System, Healthcare, healthcare marketing trends, hospital advertising, Healthcare Marketing
During these unprecedented times and the impact on healthcare systems across the country, Brown Parker & DeMarinis Advertising (BPD), in exclusive partnership with Optum, led the execution for what industry leaders are calling “a game-changing precision marketing approach”, specifically for the Central Fl
HCIC 2020 Presentation: Crushing The Competition Through Media Ownership
December 16, 2020 Healthcare, Healthcare Marketing, healthcare marketing trends, Health System
Brown Parker & DeMarinis Names Healthcare, Advertising Agency Executive Trish Brawner as New Vice President of Client Services
July 19, 2018 Health System, Healthcare, Marketing
Meet Trish Brawner, the new Vice President of Client Services at BPD. Trish brings more than 10 years of experience in healthcare and agency marketing, including with Leo Burnett Chicago and Cancer Treatment Centers of America.
BPD Advertising Honored 13 Times at Multiple Award Shows
May 17, 2018 Healthcare, Marketing, Campaigns, Creative
Brown Parker & DeMarinis Advertising creative campaigns recently earned 13 honors—including 4 Golds—at the 2018 Aster Awards and Healthcare Advertising Awards.
Ready or not, here comes…Amazon!
April 30, 2018 By Jason Brown Health System, Healthcare, Marketing, Operations, Strategy, Trends
Consider what this consumer-centric and efficiency-driven brand could mean for healthcare—then check out these 9 things you can be doing now to lessen the impact for your health system.
Should Healthcare Marketers Respond to the #deletefacebook Movement?
March 28, 2018 By Jason Brown Digital, Health System, Healthcare, Marketing, Media, Social Media, Strategy, Trends
Thinking about change your social media buy due to the recent Facebook controversy? Here are 4 key factors to consider.
Haydn Sweterlitsch joins Brown Parker & DeMarinis Advertising as Tradigital Creative Director
January 11, 2018 By Jason Brown Design, Digital, Health System, Healthcare, Marketing
Meet the new leader of our award-winning creative department.
Bruce Himelstein, Ritz-Carlton Customer Service Expert, Joins Team as Senior Consultant
November 17, 2017 By Jason Brown Client Relations, Customer Service, Health System, Healthcare, Strategy
How a hospitality thought-leader will help BPD navigate clients through the age of healthcare consumerism.
David Anastas Joins Brown Parker & DeMarinis Advertising on a Mission to “Uberize” Healthcare Research
November 13, 2017 By Jason Brown Healthcare, Research
Get to know David Anastas and how BPD is ready to ‘Uberize’ healthcare research.
4 Ways Marketing Leaders Can Impress the C-Suite
September 21, 2017 By Jason Brown Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation.