Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Brown Parker & DeMarinis Names Guillermo Tragant as Chief Creative Officer

August 31, 2021 Healthcare, Healthcare Marketing, healthcare marketing trends
Brown Parker & DeMarinis Advertising (“BPD”) announced on August 30th, 2021 the appointment of Guillermo Tragant, as Chief Creative Officer. Mr.

Marketing Strategist Elizabeth Marks Joins Brown Parker & DeMarinis as V.P. of Brand Planning

July 28, 2021 Health System, Healthcare, Healthcare Marketing
Brown Parker & DeMarinis Advertising (“BPD”) announced on July 28th, 2021 the addition of Elizabeth Marks as Vice President of Brand Planning. Ms.

HCIC 2020 Presentation: Crushing The Competition Through Media Ownership

December 16, 2020 Healthcare, Healthcare Marketing, healthcare marketing trends, Health System

Brown Parker & DeMarinis Names Healthcare, Advertising Agency Executive Trish Brawner as New Vice President of Client Services

July 19, 2018 Health System, Healthcare, Marketing
Trish Brawner, VP of Client Services
Meet Trish Brawner, the new Vice President of Client Services at BPD. Trish brings more than 10 years of experience in healthcare and agency marketing, including with Leo Burnett Chicago and Cancer Treatment Centers of America.

BPD Advertising Honored 13 Times at Multiple Award Shows

May 17, 2018 Healthcare, Marketing, Campaigns, Creative
Brown Parker & DeMarinis Advertising creative campaigns recently earned 13 honors—including 4 Golds—at the 2018 Aster Awards and Healthcare Advertising Awards.

Ready or not, here comes…Amazon!

April 30, 2018 By Jason Brown Health System, Healthcare, Marketing, Operations, Strategy, Trends
Learn 9 Ways to Safeguard Your Health System (and Your Job)
Consider what this consumer-centric and efficiency-driven brand could mean for healthcare—then check out these 9 things you can be doing now to lessen the impact for your health system.

Should Healthcare Marketers Respond to the #deletefacebook Movement?

March 28, 2018 By Jason Brown Digital, Health System, Healthcare, Marketing, Media, Social Media, Strategy, Trends
Facebook Privacy Controversy & Your Ad Spend
Thinking about change your social media buy due to the recent Facebook controversy? Here are 4 key factors to consider.

Haydn Sweterlitsch joins Brown Parker & DeMarinis Advertising as Tradigital Creative Director

January 11, 2018 By Jason Brown Design, Digital, Health System, Healthcare, Marketing
Tradigital Creative Director to Lead Award Winning Team
Meet the new leader of our award-winning creative department.

Bruce Himelstein, Ritz-Carlton Customer Service Expert, Joins Team as Senior Consultant

November 17, 2017 By Jason Brown Client Relations, Customer Service, Health System, Healthcare, Strategy
Bruce Himelstein of Ritz Carlton Joins BPD As Consultant
How a hospitality thought-leader will help BPD navigate clients through the age of healthcare consumerism.

David Anastas Joins Brown Parker & DeMarinis Advertising on a Mission to “Uberize” Healthcare Research

November 13, 2017 By Jason Brown Healthcare, Research
David Anastas Joins Brown Parker & DeMarinis Advertising
Get to know David Anastas and how BPD is ready to ‘Uberize’ healthcare research.