Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

4 Ways Marketing Leaders Can Impress the C-Suite

September 21, 2017 By Jason Brown Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
Marketing Presentation to C-Suite Executives
We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation.

The Content Conundrum: Applying Market Research Insights

August 17, 2017 By Jason Brown Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
Woman Seeking Health Information Online
“Content is king.” But where to begin?... Our proprietary research can help.

How to Make the Most Out of Your Digital Investments

February 16, 2017 By Jason Brown Digital, Health System, Healthcare, Marketing, Social Media
Digital Investment In Social Listening Pays Off
Being “in the digital space” is not enough anymore for health systems. Learn how to make sure you are maximizing your digital investments.

Will Wearables Catch on in Healthcare?

February 17, 2016 By James Hale Healthcare, Marketing Trends, Technology
Wearables Have Healthcare Potential
Wearables offer the potential to be a game changer for both patient care and healthcare marketing, but will they catch on widely enough to become more than a novelty?

Product Quality vs. Service Excellence: The Choice is Clear for Ad Agencies and Health Systems

May 1, 2015 By Jason Brown Product, Service, Customer Service, Health System, Healthcare
Patient Experience In Hospitals & Healthcare Settings
Does a great product trump customer service? Not for most health systems.  Can patients expect to receive quality care from both you and the competition? If so, your health system is probably a commodity and a great product alone isn’t enough. Get insights from BPD’s own customer service path as well as ideas for becoming the “Ritz Carlton of health systems.”

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