Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Brown Parker & DeMarinis Names Healthcare, Advertising Agency Executive Trish Brawner as New Vice President of Client Services

July 19, 2018 Health System, Healthcare, Marketing
Trish Brawner, VP of Client Services
Meet Trish Brawner, the new Vice President of Client Services at BPD. Trish brings more than 10 years of experience in healthcare and agency marketing, including with Leo Burnett Chicago and Cancer Treatment Centers of America.

BPD Advertising Honored 13 Times at Multiple Award Shows

May 17, 2018 Healthcare, Marketing, Campaigns, Creative
Brown Parker & DeMarinis Advertising creative campaigns recently earned 13 honors—including 4 Golds—at the 2018 Aster Awards and Healthcare Advertising Awards.

Ready or not, here comes…Amazon!

April 30, 2018 By Jason Brown Health System, Healthcare, Marketing, Operations, Strategy, Trends
Learn 9 Ways to Safeguard Your Health System (and Your Job)
Consider what this consumer-centric and efficiency-driven brand could mean for healthcare—then check out these 9 things you can be doing now to lessen the impact for your health system.

Should Healthcare Marketers Respond to the #deletefacebook Movement?

March 28, 2018 By Jason Brown Digital, Health System, Healthcare, Marketing, Media, Social Media, Strategy, Trends
Facebook Privacy Controversy & Your Ad Spend
Thinking about change your social media buy due to the recent Facebook controversy? Here are 4 key factors to consider.

Haydn Sweterlitsch joins Brown Parker & DeMarinis Advertising as Tradigital Creative Director

January 11, 2018 By Jason Brown Design, Digital, Health System, Healthcare, Marketing
Tradigital Creative Director to Lead Award Winning Team
Meet the new leader of our award-winning creative department.

Should Hospitals Advertise During The Holidays? Four Factors To Consider

November 20, 2017 By Jason Brown Brand, Health System, Marketing, Media Strategy, TV
Advertising During The Holidays
Many hospitals choose to cut back or eliminate advertising altogether during the holiday season that stretches from Thanksgiving through New Year’s Day. Two of the most common reasons for that decision are the increased number of advertisers, especially in the retail space, and the increase in rates networks charge that time of the year.

BPD To Host 15-Hour Marathon Volunteer Project in Honor of Milestone Anniversary

September 21, 2017 Marketing, Culture
BPD Volunteers Services For The Glades Initiative
On Friday, October 6th, Brown Parker & DeMarinis Advertising will close shop to host a 15- hour marketing and branding marathon benefitting The Glades Initiative, a nonprofit connecting locals with food and basic human services.

4 Ways Marketing Leaders Can Impress the C-Suite

September 21, 2017 By Jason Brown Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
Marketing Presentation to C-Suite Executives
We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation.

The Content Conundrum: Applying Market Research Insights

August 17, 2017 By Jason Brown Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
Woman Seeking Health Information Online
“Content is king.” But where to begin?... Our proprietary research can help.

How to Make the Most Out of Your Digital Investments

February 16, 2017 By Jason Brown Digital, Health System, Healthcare, Marketing, Social Media
Digital Investment In Social Listening Pays Off
Being “in the digital space” is not enough anymore for health systems. Learn how to make sure you are maximizing your digital investments.

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