Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

How to Make the Most Out of Your Digital Investments

February 16, 2017 By Jason Brown Digital, Health System, Healthcare, Marketing, Social Media
Digital Investment In Social Listening Pays Off
Being “in the digital space” is not enough anymore for health systems. Learn how to make sure you are maximizing your digital investments.

Better Work. Faster: The #1 Thing Hospitals Can Do to Improve the ROI From Their Marketing Agencies

June 25, 2015 By Richard Bell Healthcare Marketing, Marketing, ROI
Client Brief Tells Your Where To Go At Fork In Road
You probably know what a “brief” is, but are you using it properly to get the best work out of your advertising agency? Learn why the Client Brief is so critical to getting the best work from your agency, plus get a sample template to help you get started.

6 Ways to Market to Potential Patients (Instead of Internal Stakeholders)

April 17, 2015 By Gayle Toth Marketing Goals, Marketing Strategy, Marketing, Healthcare Marketing
Marketing Strategy, Focus On Audience
We’ve all had to fight the good fight—balancing what’s needed for our brand strategy with what’s politically desired by our internal stakeholders. Here are six strategies to help you execute campaigns that succeed in marketing to your target audience instead of just pleasing internal stakeholders. 

Cure these four mistakes to improve marketing outcomes. (And other musings from a fellow healthcare marketer.)

December 22, 2014 By Jason Brown Marketing, Operations, Healthcare Marketing, ROI, Marketing Budget, RFP
BPD Advertising Team In Conference Room
I love blogs like this. The author (me in this case) stands on a pedestal and shouts what is wrong with the world (in this case we are talking about the healthcare marketing world). Of course, the implication is that since I can diagnose the disease I surely must be an expert on the treatment.

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