February 19, 2015
By Pam Doerflinger
Brand Ambassadors, Marketing Strategy
This article by John H. Fleming and Dan Witters, about using your employees as brand ambassadors, is a great read and a spot-on summary of a gating issue for many of our healthcare clients:
January 27, 2015
By Amanda Harrison
Project Management, Marketing Goals, Marketing Strategy
“Yes ma’am” is for your mother. You don’t want a marketing partner who says that when you request a project. You want a partner who helps you meet or beat your end-goals, expectations, objectives and KPIs. And the digital solution that best achieves your goals might not look like what you initially had in mind.
January 20, 2015
By Richard Bell
Marketing Strategy, Healthcare Marketing, Brand Messaging
Should your hospital advertising be more emotional? Or appeal to people's reason. The answers is simple, but often difficult to execute.
January 13, 2015
By Jessica Schmidt
Premium Virtual Tour, Marketing Strategy, Technology
Imagine being able to provide tours 24 hours a day, seven days a week, of your newly renovated women’s center. Imagine allowing women from all walks of life the chance to see for herself the investment you made in not only space, but in technology and the staff of dedicated nurses and physicains that are there to care for her.
January 5, 2015
By Porter Huddleston
New Year, Digital Marketing, Healthcare Marketing, Marketing Strategy
There’s no crying in digital marketing. No matter how emotionally invested you are in the third-party, uber-expensive, proprietary CMS you are renting to run your hospital website with no hope of approaching even a hint of ROI, your t
December 3, 2014
By Gayle Toth
Marketing Strategy, Marketing Budget, Marketing Staff, Gap Analysis
It's time for a gut check... is your marketing strategy working? A gap analysis can find out.