Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

BPD & HCA Capital Division Win eHealthcare Leadership Award for Best Healthcare Content

November 12, 2019 Content, Healthcare Marketing
Learn how the No Pregnancy is Perfect campaign concept originated and how it helped pregnant moms build their confidence as they choose their birth hospital.

What Chief Marketing Officers Should Be Thinking About For 2020

November 8, 2019 Consumerism, precision marketing, marketing plans, Healthcare Marketing
Jason Brown sits down with Optum IQ to discuss how consumerism is changing marketing practices and what health system chief marketing officers (CMOs) should be thinking about as they prepare their 2020 marketing plans.

Healthcare Internet Conference: Hyperpersonalization at AdventHealth

October 24, 2019 Conferences, Healthcare Marketing, Marketing Strategy
Join us and our partners at Optum and AdventHealth at the Healthcare Internet Conference on 11/6 to learn how hyperpersonalization can drive consumer growth.

Healthcare Marketing Industry Transformation Inspired By Purpose

November 13, 2017 By Jason Brown purpose-driven marketing, Healthcare Marketing, Leadership
Steve Jobs Quote
Brands like Nike, Coke and Apple are revered, loved and honored while hospitals are, for the most part, avoided and tolerated. How can healthcare systems become the most beloved brands in the world? 

Insights Into Hispanic Marketing

July 19, 2017 By Jason Brown Healthcare Marketing
Marketing to Hispanic Patients
With 58 million Hispanics living in the United States, Latinos now make up almost 18% of the total U.S. population.1 Hispanic buying power increased to $1.5 trillion in 2015 which is an increase of 50% in just five years.2 How well does your marketing plan reflect a concerted effort to speak to the largest minority in the U.S.? 

Marketing to Moms: The New Face of Millennial Motherhood

June 22, 2017 By Jason Brown Healthcare Marketing, Marketing Strategy
Millennial Mom
When you market to moms, make sure that you understand your target. Are you still targeting the traditional perceptions of moms like “Claire Dunphy” and “Clair Huxtable”? Before you create your mom-specific marketing plan for your health system, learn how to adjust your targets to reflect the evolving lifestyle and needs of today’s moms.  

Healthcare Marketers’ Secret Asset: Me

March 2, 2016 By Angela Muñoz Healthcare Marketing, Creative, Design
BPD Shoot Shows Healthcare Marketing Assets In Action
They create the assets for all our campaigns, but art directors/designers are actually “secret” assets for our clients as well. Find out why.

Marketing Your Latest Healthcare Award

October 9, 2015 By Jeff Goldman Healthcare Marketing, Marketing Strategy
How To Market Healthcare Awards
Your hospital just won a coveted industry award, and your patients deserve to know that you’ve been recognized, right? Possibly not! Learn when (and how) to market your healthcare awards and accreditations. 

Three typography mistakes to avoid for effective healthcare marketing

October 1, 2015 By James Hale Healthcare Marketing, Design, Creative
Type Face Choices Can Make Or Break Campaign
How important is a modern, unique and expertly-used typeface to your healthcare marketing efforts? Find out, plus get three common mistakes to avoid.

Surprise and Delight Campaigns – 5 Reasons Healthcare Marketers Should Take Note

September 17, 2015 By Sadie Howes Healthcare Marketing, Marketing Strategy
A Surprise & Delight Classic: The Lollipop
Looking for an effective, and underused tool, to boost your healthcare marketing? Here are five reasons to consider a Surprise and Delight campaign.

Pages