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Brands like Nike, Coke and Apple are revered, loved and honored while hospitals are, for the most part, avoided and tolerated. How can healthcare systems become the most beloved brands in the world? 

With 58 million Hispanics living in the United States, Latinos now make up almost 18% of the total U.S. population.1 Hispanic buying power increased to $1.5 trillion in 2015 which is an increase of 50% in just five years.2 How well does your marketing plan reflect a concerted effort to speak to the largest minority in the U.S.? 

When you market to moms, make sure that you understand your target. Are you still targeting the traditional perceptions of moms like “Claire Dunphy” and “Clair Huxtable”? Before you create your mom-specific marketing plan for your health system, learn how to adjust your targets to reflect the evolving lifestyle and needs of today’s moms.  

They create the assets for all our campaigns, but art directors/designers are actually “secret” assets for our clients as well. Find out why.

Your hospital just won a coveted industry award, and your patients deserve to know that you’ve been recognized, right? Possibly not! Learn when (and how) to market your healthcare awards and accreditations. 

How important is a modern, unique and expertly-used typeface to your healthcare marketing efforts? Find out, plus get three common mistakes to avoid.

Looking for an effective, and underused tool, to boost your healthcare marketing? Here are five reasons to consider a Surprise and Delight campaign.

Four ways that emotional intelligence can benefit you, your staff, your patients and your healthcare marketing efforts.

Mind-numbingly boring—that’s the only way to describe most health insurance ads. So it’s important to highlight ones that break the mold. Check out these interesting and funny ads (and what we can learn from them).

Stories are how we make sense of the world. They’re memorable, entertaining and help people make an emotional connection to your brand. Learn how to harness the power of storytelling for your hospital marketing.