Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

BPD is a Great Place To Work - For The Fourth Straight Year!

June 8, 2020 Great Place To Work, BPDerrs Come First, Healthcare Marketing, Teamwork
It’s official! We are proud to be certified for the fourth year in a row for something we’ve always known to be true: BPD Advertising is a Great Place To Work®.

BPD Advertising Named 2020 Winner of 10 Telly Awards

May 28, 2020 Healthcare Marketing, Awards, Content, Commercials, Campaigns
BPD Advertising Named 2020 Winner of 10 Telly Awards
Our goal isn’t to win awards for our healthcare marketing partners, but when our innovative client work is nationally recognized by our peers, our advertising agency can’t help but feel an extra bit of pride.

Coronavirus and The New Age of Healthcare Consumerism

April 21, 2020 Content, Healthcare Marketing
The New Age of Healthcare Consumerism
As Coronavirus (COVID-19) races around the planet, it has already caused fundamental change in industries far beyond healthcare. Schoolrooms across the planet have been shuttered, replaced by virtual classrooms that can be accessed from any student's computer, tablet or smartphone.

BPD & HCA Capital Division Win eHealthcare Leadership Award for Best Healthcare Content

November 12, 2019 Content, Healthcare Marketing
Learn how the No Pregnancy is Perfect campaign concept originated and how it helped pregnant moms build their confidence as they choose their birth hospital.

What Chief Marketing Officers Should Be Thinking About For 2020

November 8, 2019 Consumerism, precision marketing, marketing plans, Healthcare Marketing
Jason Brown sits down with Optum IQ to discuss how consumerism is changing marketing practices and what health system chief marketing officers (CMOs) should be thinking about as they prepare their 2020 marketing plans.

Healthcare Internet Conference: Hyperpersonalization at AdventHealth

October 24, 2019 Conferences, Healthcare Marketing, Marketing Strategy
Join us and our partners at Optum and AdventHealth at the Healthcare Internet Conference on 11/6 to learn how hyperpersonalization can drive consumer growth.

Healthcare Marketing Industry Transformation Inspired By Purpose

November 13, 2017 By Jason Brown Purpose-Driven Marketing, Healthcare Marketing, Leadership
Steve Jobs Quote
Brands like Nike, Coke and Apple are revered, loved and honored while hospitals are, for the most part, avoided and tolerated. How can healthcare systems become the most beloved brands in the world? 

Insights Into Hispanic Marketing

July 19, 2017 By Jason Brown Healthcare Marketing
Marketing to Hispanic Patients
With 58 million Hispanics living in the United States, Latinos now make up almost 18% of the total U.S. population.1 Hispanic buying power increased to $1.5 trillion in 2015 which is an increase of 50% in just five years.2 How well does your marketing plan reflect a concerted effort to speak to the largest minority in the U.S.? 

Marketing to Moms: The New Face of Millennial Motherhood

June 22, 2017 By Jason Brown Healthcare Marketing, Marketing Strategy
Millennial Mom
When you market to moms, make sure that you understand your target. Are you still targeting the traditional perceptions of moms like “Claire Dunphy” and “Clair Huxtable”? Before you create your mom-specific marketing plan for your health system, learn how to adjust your targets to reflect the evolving lifestyle and needs of today’s moms.  

Healthcare Marketers’ Secret Asset: Me

March 2, 2016 By Angela Muñoz Healthcare Marketing, Creative, Design
BPD Shoot Shows Healthcare Marketing Assets In Action
They create the assets for all our campaigns, but art directors/designers are actually “secret” assets for our clients as well. Find out why.

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