Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Healthcare Marketing Industry Transformation Inspired By Purpose

November 13, 2017 By Jason Brown purpose-driven marketing, Healthcare Marketing, Leadership
Steve Jobs Quote
Brands like Nike, Coke and Apple are revered, loved and honored while hospitals are, for the most part, avoided and tolerated. How can healthcare systems become the most beloved brands in the world? 

Insights Into Hispanic Marketing

July 19, 2017 By Jason Brown Healthcare Marketing
Marketing to Hispanic Patients
With 58 million Hispanics living in the United States, Latinos now make up almost 18% of the total U.S. population.1 Hispanic buying power increased to $1.5 trillion in 2015 which is an increase of 50% in just five years.2 How well does your marketing plan reflect a concerted effort to speak to the largest minority in the U.S.? 

Marketing to Moms: The New Face of Millennial Motherhood

June 22, 2017 By Jason Brown Healthcare Marketing, Marketing Strategy
Millennial Mom
When you market to moms, make sure that you understand your target. Are you still targeting the traditional perceptions of moms like “Claire Dunphy” and “Clair Huxtable”? Before you create your mom-specific marketing plan for your health system, learn how to adjust your targets to reflect the evolving lifestyle and needs of today’s moms.  

Hi! Episode 3: Better Social Media Language for Healthcare Marketers

August 5, 2016 Social Media, Healthcare Marketing
BPD Team Discusses The Language of Social Media for Healthcare Marketers
Senior Digital Solutions Engineer Phillip Smith and Social Media Strategist Christine Senke discuss the language hospitals and health systems should use when marketing to potential patients via social media.

Healthcare Marketers’ Secret Asset: Me

March 2, 2016 By Angela Muñoz Healthcare Marketing, Creative, Design
BPD Shoot Shows Healthcare Marketing Assets In Action
They create the assets for all our campaigns, but art directors/designers are actually “secret” assets for our clients as well. Find out why.

Marketing Your Latest Healthcare Award

October 9, 2015 By Jeff Goldman Healthcare Marketing, Marketing Strategy
How To Market Healthcare Awards
Your hospital just won a coveted industry award, and your patients deserve to know that you’ve been recognized, right? Possibly not! Learn when (and how) to market your healthcare awards and accreditations. 

Three typography mistakes to avoid for effective healthcare marketing

October 1, 2015 By James Hale Healthcare Marketing, Design, Creative
Type Face Choices Can Make Or Break Campaign
How important is a modern, unique and expertly-used typeface to your healthcare marketing efforts? Find out, plus get three common mistakes to avoid.

Surprise and Delight Campaigns – 5 Reasons Healthcare Marketers Should Take Note

September 17, 2015 By Sadie Howes Healthcare Marketing, Marketing Strategy
A Surprise & Delight Classic: The Lollipop
Looking for an effective, and underused tool, to boost your healthcare marketing? Here are five reasons to consider a Surprise and Delight campaign.

Why Emotional Intelligence is Crucial in Healthcare

September 10, 2015 By Kaylee McInnis EQ, Healthcare Marketing
Emotional Intelligence is Crucial in Healthcare
Four ways that emotional intelligence can benefit you, your staff, your patients and your healthcare marketing efforts.

Health insurance ads: from mind-numbingly boring to interesting and fun.

August 20, 2015 By Jeff Goldman Healthcare Marketing, Advertising, Video
Interesting & Fun Health Insurance Ads
Mind-numbingly boring—that’s the only way to describe most health insurance ads. So it’s important to highlight ones that break the mold. Check out these interesting and funny ads (and what we can learn from them).

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