September 10, 2015
By Kaylee McInnis
EQ, Healthcare Marketing
Four ways that emotional intelligence can benefit you, your staff, your patients and your healthcare marketing efforts.
August 20, 2015
By Jeff Goldman
Healthcare Marketing, Advertising, Video
Mind-numbingly boring—that’s the only way to describe most health insurance ads. So it’s important to highlight ones that break the mold. Check out these interesting and funny ads (and what we can learn from them).
August 13, 2015
By Ward Parker
Hospital Marketing, Storytelling, Healthcare Marketing
Stories are how we make sense of the world. They’re memorable, entertaining and help people make an emotional connection to your brand. Learn how to harness the power of storytelling for your hospital marketing.
August 6, 2015
By James Hale
Healthcare Marketing, Technology, Onsite Marketing, Marketing Trends
Want to influence patient decision-making and take an active part in consumer conversations? Consider experiential displays as part of your healthcare marketing strategy.
July 2, 2015
By Vanessa Prokop
Healthcare Marketing, Print Ads, Marketing Trends
What was movie magic in Harry Potter is coming closer to reality with Augmented Reality print ads. Learn about this new trend and how it can enhance your hospital marketing.
June 25, 2015
By Richard Bell
Healthcare Marketing, Marketing, ROI
You probably know what a “brief” is, but are you using it properly to get the best work out of your advertising agency? Learn why the Client Brief is so critical to getting the best work from your agency, plus get a sample template to help you get started.
June 4, 2015
By Paula Rae Forastiero
Content Marketing, Content Strategy, Digital Marketing, Healthcare Marketing
Shakespeare has the right idea when he questioned the value of a name. Content Audits may sound like something to avoid, but in fact they’re one of the most valuable content strategy tools you have. Learn what goes into a Content Audit, what you should expect to get out of it and why you need one.
May 28, 2015
By Vince DeMarinis
Healthcare Marketing, Risk Taking
Do you remember an insurance campaign before the Mayhem Guy, Flo and Cavemen hit the scene? Probably not. So, take a page from the insurance industry and learn how to improve your healthcare marketing campaigns by breaking your own rules.
May 14, 2015
By James Hale
Healthcare Marketing, Risk Taking, Marketing Goals, Billboards
How do you cut through the estimated 5,000 visual messages the average city dweller sees in a day to make sure your marketing message is heard? Start with these three marketing fundamentals.
May 7, 2015
By Kara Hoffner
ROI, Marketing Strategy, Healthcare Marketing
ROI may be the Holy Grail of healthcare marketing, but it doesn’t have to be as elusive. Learn how we restructured an Ask the Doc campaign to get to an accurate ROI for Holy Cross Hospital.