Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Brown Parker & DeMarinis Advertising promotes Jessica Schmidt to President

January 15, 2019 Culture
Jessica Schmidt, President of BPD Advertising
Jessica has been instrumental in leading the agency through a period of unprecedented growth while revamping the agency's processes, resulting in higher client retention and satisfaction.

Q&A With BPD Summer Intern Madison Levine

August 3, 2018 Client Relations, Culture
BPD Summer Intern Madison Levine
BPD Intern Madison Levine shares her experiences this summer and what she is planning next.

BPD recertified as a Great Place To Work® for 2018!

June 21, 2018 Culture
We are pleased to announce that Brown Parker & DeMarinis Advertising has once again been certified as a Great Place to Work® by Fortune for 2018.

BPD To Host 15-Hour Marathon Volunteer Project in Honor of Milestone Anniversary

September 21, 2017 Marketing, Culture
BPD Volunteers Services For The Glades Initiative
On Friday, October 6th, Brown Parker & DeMarinis Advertising will close shop to host a 15- hour marketing and branding marathon benefitting The Glades Initiative, a nonprofit connecting locals with food and basic human services.

Hi! Episode 4: How to Inspire Fun in Your Workplace

September 21, 2016 Culture, BPD Basics
Angela & Kaylee Know How Fun Can Boost Productivity
In the fourth episode of Hi! BPD Healthcare Insights, two undeniably funny and fun-loving BPDerrrs, Studio Art Director Angela Muñoz and Senior Project Manager Kaylee McInnis, explain how having fun in and out of the workplace creates a healthy, productive company culture.

The debut of Hi! BPD Healthcare Insights: Internal Brand Ambassadors

August 5, 2016 By Christine Senke Brand Ambassadors, Culture
BPD CEO Jason Brown and Pam Powers
In the first episode of Hi! BPD Healthcare Insights, Chief Strategy Officer Jason Brown and Senior Account Manager Pam Powers discuss the importance of creating a culture within your healthcare organization that empowers internal brand ambassadors.

BPDerrrs Share Momisms for Mother's Day

May 6, 2016 By Christine Senke Culture
BPD Team Member Share Mom Memories
For Mother’s Day, BPDerrrs honor their mom’s role in their successes by sharing memorable advice.

Be For Each Other

March 31, 2016 By Sarah Brown Culture
BPD Advertising Team At Corporate 5K
What does the BPD Basic "Be For Each Other" mean? Find out with this true story from last year's corporate 5K.

BPD Debuts Revamped Brand Identity

February 1, 2016 By Ward Parker Rebranding, Culture, Design
New BPD Advertising Logo
Brown Parker & DeMarinis Advertising is on the move, with a new headquarters and refreshed brand identity. Learn more, and check out the new logo -- from BPD Advertising, leaders in healthcare marketing.

Corporate Responsibility: How To Make Social Sense

January 13, 2016 By Sarah Brown Social Responsibility, Marketing Trends, Culture
Corporate Responsibility: Enhancing Communities
Companies have a social responsibility to enhance their communities, and BPD is no exception to this rule. From donation drives to corporate runs, philanthropy is a core value. 

Pages