Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Q&A With BPD Summer Intern Madison Levine
August 3, 2018
Client Relations, Culture
BPD Intern Madison Levine shares her experiences this summer and what she is planning next.
BPD recertified as a Great Place To Work® for 2018!
June 21, 2018
Culture
We are pleased to announce that Brown Parker & DeMarinis Advertising has once again been certified as a Great Place to Work® by Fortune for 2018.
BPD To Host 15-Hour Marathon Volunteer Project in Honor of Milestone Anniversary
September 21, 2017
Marketing, Culture
On Friday, October 6th, Brown Parker & DeMarinis Advertising will close shop to host a 15- hour marketing and branding marathon benefitting The Glades Initiative, a nonprofit connecting locals with food and basic human services.
BPDerrrs Share Momisms for Mother's Day
May 6, 2016
By Christine Senke
Culture
For Mother’s Day, BPDerrrs honor their mom’s role in their successes by sharing memorable advice.
Be For Each Other
March 31, 2016
By Sarah Brown
Culture
What does the BPD Basic "Be For Each Other" mean? Find out with this true story from last year's corporate 5K.
BPD Debuts Revamped Brand Identity
February 1, 2016
By Ward Parker
Rebranding, Culture, Design
Brown Parker & DeMarinis Advertising is on the move, with a new headquarters and refreshed brand identity. Learn more, and check out the new logo -- from BPD Advertising, leaders in healthcare marketing.
Corporate Responsibility: How To Make Social Sense
January 13, 2016
By Sarah Brown
Social Responsibility, Marketing Trends, Culture
Companies have a social responsibility to enhance their communities, and BPD is no exception to this rule. From donation drives to corporate runs, philanthropy is a core value.
Practice A+ness as a Way of Life
September 25, 2015
By Sarah Brown
Culture, Teamwork, Quality
Encouraging excellence is core to the culture at BPD. Learn about our BPD Basic #3 and the similar “Give It 100” project.
BPD Basics: Reverence for Relationships
August 24, 2015
By Sarah Brown
Client Relations, Culture, Teamwork
BPD Basic #2 is "Make decisions that reflect a reverence for long-term relationships." Learn why this basic is so important and how to best nurture your professional relationships.
Do What’s Best For The Client
June 11, 2015
By Sarah Brown
Culture, Teamwork, Service, Customer Service
BPD Basic #1: Do What’s Best for the Client is at the core of everything we do. From hiring to process…even to saying “no” when something won’t serve the best interests of our clients. Learn how the BPD culture integrates and celebrates this Basic.