Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Brown Parker & DeMarinis Advertising promotes Jessica Schmidt to President
January 15, 2019
Culture
Jessica has been instrumental in leading the agency through a period of unprecedented growth while revamping the agency's processes, resulting in higher client retention and satisfaction.
Q&A With BPD Summer Intern Madison Levine
August 3, 2018
Client Relations, Culture
BPD Intern Madison Levine shares her experiences this summer and what she is planning next.
BPD recertified as a Great Place To Work® for 2018!
June 21, 2018
Culture
We are pleased to announce that Brown Parker & DeMarinis Advertising has once again been certified as a Great Place to Work® by Fortune for 2018.
BPD To Host 15-Hour Marathon Volunteer Project in Honor of Milestone Anniversary
September 21, 2017
Marketing, Culture
On Friday, October 6th, Brown Parker & DeMarinis Advertising will close shop to host a 15- hour marketing and branding marathon benefitting The Glades Initiative, a nonprofit connecting locals with food and basic human services.
Hi! Episode 4: How to Inspire Fun in Your Workplace
September 21, 2016
Culture, BPD Basics
In the fourth episode of Hi! BPD Healthcare Insights, two undeniably funny and fun-loving BPDerrrs, Studio Art Director Angela Muñoz and Senior Project Manager Kaylee McInnis, explain how having fun in and out of the workplace creates a healthy, productive company culture.
The debut of Hi! BPD Healthcare Insights: Internal Brand Ambassadors
August 5, 2016
By Christine Senke
Brand Ambassadors, Culture
In the first episode of Hi! BPD Healthcare Insights, Chief Strategy Officer Jason Brown and Senior Account Manager Pam Powers discuss the importance of creating a culture within your healthcare organization that empowers internal brand ambassadors.
BPDerrrs Share Momisms for Mother's Day
May 6, 2016
By Christine Senke
Culture
For Mother’s Day, BPDerrrs honor their mom’s role in their successes by sharing memorable advice.
Be For Each Other
March 31, 2016
By Sarah Brown
Culture
What does the BPD Basic "Be For Each Other" mean? Find out with this true story from last year's corporate 5K.
BPD Debuts Revamped Brand Identity
February 1, 2016
By Ward Parker
Rebranding, Culture, Design
Brown Parker & DeMarinis Advertising is on the move, with a new headquarters and refreshed brand identity. Learn more, and check out the new logo -- from BPD Advertising, leaders in healthcare marketing.
Corporate Responsibility: How To Make Social Sense
January 13, 2016
By Sarah Brown
Social Responsibility, Marketing Trends, Culture
Companies have a social responsibility to enhance their communities, and BPD is no exception to this rule. From donation drives to corporate runs, philanthropy is a core value.