Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Practice A+ness as a Way of Life

September 25, 2015 By Sarah Brown Culture, Teamwork, Quality
Excellence As A Workplace Culture
Encouraging excellence is core to the culture at BPD. Learn about our BPD Basic #3 and the similar “Give It 100” project.

BPD Basics: Reverence for Relationships

August 24, 2015 By Sarah Brown Client Relations, Culture, Teamwork
Building Strong Relationships in Marketing
BPD Basic #2 is "Make decisions that reflect a reverence for long-term relationships." Learn why this basic is so important and how to best nurture your professional relationships.

Do What’s Best For The Client

June 11, 2015 By Sarah Brown Culture, Teamwork, Service, Customer Service
Do What’s Best For Our Clients
BPD Basic #1: Do What’s Best for the Client is at the core of everything we do. From hiring to process…even to saying “no” when something won’t serve the best interests of our clients. Learn how the BPD culture integrates and celebrates this Basic.

The Heartbeat of a Great Workplace Culture

February 12, 2015 By Sarah Brown Culture, Teamwork
The Heart of BPD Advertising Is Our People
BPD is known for transforming health systems and hospitals through integrated healthcare marketing.  But what else, besides our record-setting work, makes BPD a phenomenal agency?  Our people: the heart of BPD.  The human heart works on an “All-Or-Nothing Law,” meaning each time the heart contracts it does so with all its force.