BPD Debuts Revamped Brand Identity
Brown Parker & DeMarinis has rolled out a new brand identity featuring a modern, stylish update to the logo we’ve used since our founding in 2002.
Why the update? BPD is undergoing an exciting phase of growth with a new headquarters, additional talent and more, fully integrated services. Consequently, we wanted a brand identity that reflects our evolution and forward thinking.
Since most people use the shorthand “BPD” when referring to the agency, we’ve used those letters as the main feature of the logo design. Emphasizing the commonality of the shapes of the three lowercase letters, the logo has a congruence that symbolizes integration and synergy.
The design is also clean and elegantly simple, with no extraneous elements or icons. This approach speaks of honesty, efficiency, efficacy and a reverence for basic principals – all qualities at the heart of BPD.
The new brand identity is not all about us, of course. It’s about what we can do for our clients. The evolution of Brown Parker & DeMarinis means more unique strategic insights, more compelling creative and digital solutions, greater client service and better results. That is what we hope our clients and partners think about whenever they see our new logo.
Thanks for your role in our growth and we look forward to a successful year together. For more information, contact Jason Brown, CEO and Chief Strategy Officer, at email@example.com or 561-306-2108.
Ward Parker is a Partner and Chief Creative Officer of Brown Parker & DeMarinis Advertising. His career has included stints at The Richards Group and McCann New York, with work appearing in the One Show, Communication Arts and the CLIO Healthcare Awards.