Haydn Sweterlitsch joins Brown Parker & DeMarinis Advertising as Tradigital Creative Director
January 11, 2018 Jason Brown Design, Digital, Health System, Healthcare, Marketing
Taking a tradigital (traditional + digital) approach to marketing has never been more important. Which is why we’re so excited to welcome Haydn Sweterlitsch to Brown Parker & DeMarinis Advertising as Tradigital Creative Director.
Formerly Chief Creative Officer at HackerAgency in Seattle, Haydn brings more than 20 years of creative leadership to BPD. Haydn will help us deliver an A+ product that exceeds our expectations by every measure. And, as important, he is a great person, someone our clients as well as the team will enjoy working with.
As the healthcare landscape becomes more fiercely competitive, it’s critical we continue to develop highly innovative, creative and measurable marketing programs. Haydn will lead BPD’s award-winning creative department in creating purpose-driven programs that touch today’s healthcare consumer where she lives, works and plays throughout her day.
“I couldn’t be more excited about joining BPD,” said Haydn. "The agency has a demonstrated track record of exceptional work in a complex category that’s going through immense changes at a high velocity. On top of that, their commitment to and focus on creative excellence is outstanding. We’re going to do some awesome work.”
Jason is CEO & Chief Strategy Officer of Brown Parker & DeMarinis (BPD), an internationally-recognized advertising agency that is on a mission to make health systems and hospitals the most beloved brands in the world. A pioneer in hospital marketing, BPD works with clients to unlock the power of their Purpose inside and outside their organizations, resulting in highly engaged employees and physicians and dramatically higher brand preference and service-line volumes.