Healthcare Marketing Trends & Planning for the Future: An Interview with Jason Brown

September 26, 2017 Purpose-Driven Marketing, strategic planning, healthcare marketing trends, hospital advertising

Is purpose-driven marketing more effective than traditional hospital promotions? How do you allocate your media budget to maximize your ROI? And why is accountability becoming increasingly important in relationships between hospital marketing departments and their agency partners? Jason Brown, CEO and Chief Strategy Officer, sits down with Hospital Marketing National to discuss current industry trends and the future of healthcare marketing in a recent podcast.

 

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An insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising.