Jessica Schmidt has been promoted to President of Brown Parker & DeMarinis Advertising (BPD), the premier hospital marketing agency in the United States. Schmidt has most recently served as Executive Vice President of the agency, a role where she was responsible for the day-to-day management of the agency's client services, operations and media teams.
“Jessica is a proven leader, with not only the ability to envision the future of our agency, but also the acumen, focus and drive to enact that vision and make it a reality,” said Jason Brown, CEO. “Her expertise at delivering service excellence to our clients and leading the diverse group of professionals here at BPD makes her the ideal partner to ensure we continue to exceed customer expectations as our client base and capabilities continue to expand.”
Brown, a founding partner of BPD, will continue to serve as CEO and Chief Strategy Office, a role he has held since the company was founded in 2002.
As Executive Vice President, Jessica was instrumental in leading the agency through a period of unprecedented growth while revamping the agency's processes, resulting in higher client retention and satisfaction. Since joining BPD ten years ago, she has also served as the key client liaison for several major health systems on the local, regional and national level.
“I’m extremely excited to lead BPD into the future and provide not only the best possible culture for our people, but also to help serve our present and future clients in the hypercompetitive space of healthcare marketing. It’s an exciting time for both our people and our clients, and I’m proud to contribute and help lead the way,” Schmidt says.