The Power of Purpose-Driven Branding in the Age of Disruptive Innovation

October 6, 2018 Jason Brown purpose-driven marketing, brand strategy

We’re pleased to share this issue of Spectrum from SHSMD, featuring an article with Sharon Line Clary, Vice President of marketing at Florida Hospital, who explains how its “Someday Starts Today” campaign effectively disrupted the market to successfully reverse a decline in preference and hospital utilization.

Through the right mix of channels, Florida Hospital crafted a meaningful brand purpose with new messaging to dramatically shape brand awareness, increase volumes and get preference scores to their highest levels ever. BPD partners like Sharon continuously inspire us to deliver work that exceeds marketing goals and wins creative awards.
 

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