Why Health Care Marketers Should Never Target Women 35–54 Again

November 8, 2019 precision marketing, Consumerism

For health care marketers, targeted marketing tactics are nothing new. Usually broken down by age brackets, household income or gender, these demographic buckets have historically helped health care organizations reach and bring in the ideal patients for their strategic goals — but with today’s ever-evolving consumer broad marketing efforts aren’t as effective as they once were.

Learm why traditional marketing tactics are no longer as effective, and what health care organizations should be doing instead.

Brown Parker and DeMarins Advertising is a partner organization of the Optum Consumer Acquisition Services.

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