Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

BPD To Host 15-Hour Marathon Volunteer Project in Honor of Milestone Anniversary

September 21, 2017 Marketing, Culture
BPD Volunteers Services For The Glades Initiative
On Friday, October 6th, Brown Parker & DeMarinis Advertising will close shop to host a 15- hour marketing and branding marathon benefitting The Glades Initiative, a nonprofit connecting locals with food and basic human services.

4 Ways Marketing Leaders Can Impress the C-Suite

September 21, 2017 By Jason Brown Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
Marketing Presentation to C-Suite Executives
We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation.

The Content Conundrum: Applying Market Research Insights

August 17, 2017 By Jason Brown Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
Woman Seeking Health Information Online
“Content is king.” But where to begin?... Our proprietary research can help.

Insights Into Hispanic Marketing

July 19, 2017 By Jason Brown Healthcare Marketing
Marketing to Hispanic Patients
With 58 million Hispanics living in the United States, Latinos now make up almost 18% of the total U.S. population.1 Hispanic buying power increased to $1.5 trillion in 2015 which is an increase of 50% in just five years.2 How well does your marketing plan reflect a concerted effort to speak to the largest minority in the U.S.? 

Marketing to Moms: The New Face of Millennial Motherhood

June 22, 2017 By Jason Brown Healthcare Marketing, Marketing Strategy
Millennial Mom
When you market to moms, make sure that you understand your target. Are you still targeting the traditional perceptions of moms like “Claire Dunphy” and “Clair Huxtable”? Before you create your mom-specific marketing plan for your health system, learn how to adjust your targets to reflect the evolving lifestyle and needs of today’s moms.  

Generation X: The Power of Generational Marketing

May 22, 2017 By Jason Brown generational marketing
Marketing To Generation X
Who are those elusive customers who are moving into the later stages of the desirable 18-49 year-old marketing demographic? Learn how to create targeted, effective marketing strategies for your hospital by tapping into the characteristics, behaviors and the mindset of the Generation X (those born between 1965 – 1980).

Building Your Baby Boomer Base: The Power of Generational Marketing

April 21, 2017 By Jason Brown generational marketing
Marketing to Baby Boomers
With more than 74.9 million Baby Boomers in the United States today, it is critical to understand this key patient population. Develop your hospital marketing to speak directly to Baby Boomers (born 1945-1965) by utilizing approaches that resonate with them.

Talking Traditionalists: The Power of Generational Marketing

March 21, 2017 By Jason Brown generational marketing
Marketing to Traditionalists (Born prior to 1945)
Tailor your marketing to convince the Traditionalists generation (born before 1945) to choose your hospital by speaking their language. 

How to Make the Most Out of Your Digital Investments

February 16, 2017 By Jason Brown Digital, Health System, Healthcare, Marketing, Social Media
Digital Investment In Social Listening Pays Off
Being “in the digital space” is not enough anymore for health systems. Learn how to make sure you are maximizing your digital investments.

Increase Bottom-Line Results Through Purpose-Driven Marketing

January 20, 2017 By Jason Brown purpose-driven marketing
Using Your Compass Through Purpose-Driven Marketing
Ready to dramatically improve the bottom line results of your marketing? It starts with answering a simple question: “Why does your organization exist?” 

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