Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

What happens when the boss bans smartphones?

May 16, 2018 news
Do you think checking your cell phone in a meeting is productive or distracting? BPD's own CEO & Chief Strategy Officer, Jason Brown, shares how he learned to manage this workplace quandary in today's The Wall Street Journal.

Ready or not, here comes…Amazon!

April 30, 2018 By Jason Brown Health System, Healthcare, Marketing, Operations, Strategy, Trends
Learn 9 Ways to Safeguard Your Health System (and Your Job)
Consider what this consumer-centric and efficiency-driven brand could mean for healthcare—then check out these 9 things you can be doing now to lessen the impact for your health system.

Should Healthcare Marketers Respond to the #deletefacebook Movement?

March 28, 2018 By Jason Brown Digital, Health System, Healthcare, Marketing, Media, Social Media, Strategy, Trends
Facebook Privacy Controversy & Your Ad Spend
Thinking about change your social media buy due to the recent Facebook controversy? Here are 4 key factors to consider.

Top 4 Insights From the Sandwich Generation for Hospital Marketers

March 9, 2018 By Jason Brown Hospital Marketing
Sandwich Generation
Through a national study, BPD Advertising uncovered 4 new insights that will help your health system reach this critically important consumer.

Super Bowl Commercials 2018: BPDerrrs Top Picks

February 6, 2018 By Christine Senke Advertising, Super Bowl, Commercials
The Super Bowl goes far beyond football and Squares bets for us, it's a national holiday for the industry we love. While others are filling their faces with chips and guac, we're analyzing every detail of the commercials to see which brands have scored or fumbled. 

Will Facebook’s Changes Affect Your Hospital’s Social Strategy?

January 18, 2018 By Christine Senke POV, Social Media, Strategy, Tradigital, hospital advertising
A major change to Facebook’s news feed will favor user engagement, deprioritizing business and publisher content.

Haydn Sweterlitsch joins Brown Parker & DeMarinis Advertising as Tradigital Creative Director

January 11, 2018 By Jason Brown Design, Digital, Health System, Healthcare, Marketing
Tradigital Creative Director to Lead Award Winning Team
Meet the new leader of our award-winning creative department.

Should Hospitals Advertise During The Holidays? Four Factors To Consider

November 20, 2017 By Jason Brown Brand, Health System, Marketing, Media Strategy, TV
Advertising During The Holidays
Many hospitals choose to cut back or eliminate advertising altogether during the holiday season that stretches from Thanksgiving through New Year’s Day. Two of the most common reasons for that decision are the increased number of advertisers, especially in the retail space, and the increase in rates networks charge that time of the year.

Bruce Himelstein, Ritz-Carlton Customer Service Expert, Joins Team as Senior Consultant

November 17, 2017 By Jason Brown Client Relations, Customer Service, Health System, Healthcare, Strategy
Bruce Himelstein of Ritz Carlton Joins BPD As Consultant
How a hospitality thought-leader will help BPD navigate clients through the age of healthcare consumerism.

David Anastas Joins Brown Parker & DeMarinis Advertising on a Mission to “Uberize” Healthcare Research

November 13, 2017 By Jason Brown Healthcare, Research
David Anastas Joins Brown Parker & DeMarinis Advertising
Get to know David Anastas and how BPD is ready to ‘Uberize’ healthcare research.