Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
BPD recertified as a Great Place To Work® for 2018!
June 21, 2018
Culture
We are pleased to announce that Brown Parker & DeMarinis Advertising has once again been certified as a Great Place to Work® by Fortune for 2018.
BPD Advertising Honored 13 Times at Multiple Award Shows
May 17, 2018
Healthcare, Marketing, Campaigns, Creative
Brown Parker & DeMarinis Advertising creative campaigns recently earned 13 honors—including 4 Golds—at the 2018 Aster Awards and Healthcare Advertising Awards.
What happens when the boss bans smartphones?
May 16, 2018
news
Do you think checking your cell phone in a meeting is productive or distracting? BPD's own CEO & Chief Strategy Officer, Jason Brown, shares how he learned to manage this workplace quandary in today's The Wall Street Journal.
Ready or not, here comes…Amazon!
April 30, 2018
By Jason Brown
Health System, Healthcare, Marketing, Operations, Strategy, Trends
Consider what this consumer-centric and efficiency-driven brand could mean for healthcare—then check out these 9 things you can be doing now to lessen the impact for your health system.
Should Healthcare Marketers Respond to the #deletefacebook Movement?
March 28, 2018
By Jason Brown
Digital, Health System, Healthcare, Marketing, Media, Social Media, Strategy, Trends
Thinking about change your social media buy due to the recent Facebook controversy? Here are 4 key factors to consider.
Top 4 Insights From the Sandwich Generation for Hospital Marketers
March 9, 2018
By Jason Brown
Hospital Marketing
Through a national study, BPD Advertising uncovered 4 new insights that will help your health system reach this critically important consumer.
Super Bowl Commercials 2018: BPDerrrs Top Picks
February 6, 2018
By Christine Senke
Advertising, Super Bowl, Commercials
The Super Bowl goes far beyond football and Squares bets for us, it's a national holiday for the industry we love. While others are filling their faces with chips and guac, we're analyzing every detail of the commercials to see which brands have scored or fumbled.
Will Facebook’s Changes Affect Your Hospital’s Social Strategy?
January 18, 2018
By Christine Senke
POV, Social Media, Strategy, Tradigital, hospital advertising
A major change to Facebook’s news feed will favor user engagement, deprioritizing business and publisher content.
Haydn Sweterlitsch joins Brown Parker & DeMarinis Advertising as Tradigital Creative Director
January 11, 2018
By Jason Brown
Design, Digital, Health System, Healthcare, Marketing
Meet the new leader of our award-winning creative department.
Should Hospitals Advertise During The Holidays? Four Factors To Consider
November 20, 2017
By Jason Brown
Brand, Health System, Marketing, Media Strategy, TV
Many hospitals choose to cut back or eliminate advertising altogether during the holiday season that stretches from Thanksgiving through New Year’s Day. Two of the most common reasons for that decision are the increased number of advertisers, especially in the retail space, and the increase in rates networks charge that time of the year.