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Consider what this consumer-centric and efficiency-driven brand could mean for healthcare—then check out these 9 things you can be doing now to lessen the impact for your health system.

Thinking about change your social media buy due to the recent Facebook controversy? Here are 4 key factors to consider.

Through a national study, BPD Advertising uncovered 4 new insights that will help your health system reach this critically important consumer.

The Super Bowl goes far beyond football and Squares bets for us, it's a national holiday for the industry we love. While others are filling their faces with chips and guac, we're analyzing every detail of the commercials to see which brands have scored or fumbled. 

A major change to Facebook’s news feed will favor user engagement, deprioritizing business and publisher content.

Meet the new leader of our award-winning creative department.

Many hospitals choose to cut back or eliminate advertising altogether during the holiday season that stretches from Thanksgiving through New Year’s Day. Two of the most common reasons for that decision are the increased number of advertisers, especially in the retail space, and the increase in rates networks charge that time of the year.

How a hospitality thought-leader will help BPD navigate clients through the age of healthcare consumerism.

Get to know David Anastas and how BPD is ready to ‘Uberize’ healthcare research.

Brands like Nike, Coke and Apple are revered, loved and honored while hospitals are, for the most part, avoided and tolerated. How can healthcare systems become the most beloved brands in the world?