Our Blog

Brands like Nike, Coke and Apple are revered, loved and honored while hospitals are, for the most part, avoided and tolerated. How can healthcare systems become the most beloved brands in the world? 

Can putting your employees first really lead to better customer service? We recently found out for ourselves by putting Mr. Branson's advice to work at BPD Advertising.

Insights from a study of 100 million+ headlines.

Jason Brown, CEO and Chief Strategy Officer, sits down with Hospital Marketing National to discuss current industry trends and the future of healthcare marketing in a recent podcast.

On Friday, October 6th, Brown Parker & DeMarinis Advertising will close shop to host a 15- hour marketing and branding marathon benefitting The Glades Initiative, a nonprofit connecting locals with food and basic human services.

We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation.

“Content is king.” But where to begin?... Our proprietary research can help.

With 58 million Hispanics living in the United States, Latinos now make up almost 18% of the total U.S. population.1 Hispanic buying power increased to $1.5 trillion in 2015 which is an increase of 50% in just five years.2 How well does your marketing plan reflect a concerted effort to speak to the largest minority in the U.S.? 

When you market to moms, make sure that you understand your target. Are you still targeting the traditional perceptions of moms like “Claire Dunphy” and “Clair Huxtable”? Before you create your mom-specific marketing plan for your health system, learn how to adjust your targets to reflect the evolving lifestyle and needs of today’s moms.  

Who are those elusive customers who are moving into the later stages of the desirable 18-49 year-old marketing demographic? Learn how to create targeted, effective marketing strategies for your hospital by tapping into the characteristics, behaviors and the mindset of the Generation X (those born between 1965 – 1980).