Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Should Hospitals Advertise During The Holidays? Four Factors To Consider

November 20, 2017 By Jason Brown Brand, Health System, Marketing, Media Strategy, TV
Advertising During The Holidays
Many hospitals choose to cut back or eliminate advertising altogether during the holiday season that stretches from Thanksgiving through New Year’s Day. Two of the most common reasons for that decision are the increased number of advertisers, especially in the retail space, and the increase in rates networks charge that time of the year.

Bruce Himelstein, Ritz-Carlton Customer Service Expert, Joins Team as Senior Consultant

November 17, 2017 By Jason Brown Client Relations, Customer Service, Health System, Healthcare, Strategy
Bruce Himelstein of Ritz Carlton Joins BPD As Consultant
How a hospitality thought-leader will help BPD navigate clients through the age of healthcare consumerism.

David Anastas Joins Brown Parker & DeMarinis Advertising on a Mission to “Uberize” Healthcare Research

November 13, 2017 By Jason Brown Healthcare, Research
David Anastas Joins Brown Parker & DeMarinis Advertising
Get to know David Anastas and how BPD is ready to ‘Uberize’ healthcare research.

Healthcare Marketing Industry Transformation Inspired By Purpose

November 13, 2017 By Jason Brown Purpose-Driven Marketing, Healthcare Marketing, Leadership
Steve Jobs Quote
Brands like Nike, Coke and Apple are revered, loved and honored while hospitals are, for the most part, avoided and tolerated. How can healthcare systems become the most beloved brands in the world? 

Passionate About Your Customers? Put Your Employees First.

November 3, 2017 By Jason Brown Leadership, inspiration, BPD Basics, BPDerrs Come First
Richard Branson Quote About Putting Employees First
Can putting your employees first really lead to better customer service? We recently found out for ourselves by putting Mr. Branson's advice to work at BPD Advertising.

7 Tips to Help Your Branded Content Go Viral

October 20, 2017 By Jason Brown Content, Social Media
Going Viral: Social Likes, Shares, Clicks
Insights from a study of 100 million+ headlines.

Healthcare Marketing Trends & Planning for the Future: An Interview with Jason Brown

September 26, 2017 Purpose-Driven Marketing, strategic planning, healthcare marketing trends, hospital advertising
Jason Brown, CEO and Chief Strategy Officer, sits down with Hospital Marketing National to discuss current industry trends and the future of healthcare marketing in a recent podcast.

BPD To Host 15-Hour Marathon Volunteer Project in Honor of Milestone Anniversary

September 21, 2017 Marketing, Culture
BPD Volunteers Services For The Glades Initiative
On Friday, October 6th, Brown Parker & DeMarinis Advertising will close shop to host a 15- hour marketing and branding marathon benefitting The Glades Initiative, a nonprofit connecting locals with food and basic human services.

4 Ways Marketing Leaders Can Impress the C-Suite

September 21, 2017 By Jason Brown Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
Marketing Presentation to C-Suite Executives
We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation.

The Content Conundrum: Applying Market Research Insights

August 17, 2017 By Jason Brown Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
Woman Seeking Health Information Online
“Content is king.” But where to begin?... Our proprietary research can help.