Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Healthcare Marketing Industry Transformation Inspired By Purpose
November 13, 2017
By Jason Brown
Purpose-Driven Marketing, Healthcare Marketing, Leadership
Brands like Nike, Coke and Apple are revered, loved and honored while hospitals are, for the most part, avoided and tolerated. How can healthcare systems become the most beloved brands in the world?
Passionate About Your Customers? Put Your Employees First.
November 3, 2017
By Jason Brown
Leadership, inspiration, BPD Basics, BPDerrs Come First
Can putting your employees first really lead to better customer service? We recently found out for ourselves by putting Mr. Branson's advice to work at BPD Advertising.
7 Tips to Help Your Branded Content Go Viral
October 20, 2017
By Jason Brown
Content, Social Media
Insights from a study of 100 million+ headlines.
Healthcare Marketing Trends & Planning for the Future: An Interview with Jason Brown
September 26, 2017
Purpose-Driven Marketing, strategic planning, healthcare marketing trends, hospital advertising
Jason Brown, CEO and Chief Strategy Officer, sits down with Hospital Marketing National to discuss current industry trends and the future of healthcare marketing in a recent podcast.
BPD To Host 15-Hour Marathon Volunteer Project in Honor of Milestone Anniversary
September 21, 2017
Marketing, Culture
On Friday, October 6th, Brown Parker & DeMarinis Advertising will close shop to host a 15- hour marketing and branding marathon benefitting The Glades Initiative, a nonprofit connecting locals with food and basic human services.
4 Ways Marketing Leaders Can Impress the C-Suite
September 21, 2017
By Jason Brown
Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation.
The Content Conundrum: Applying Market Research Insights
August 17, 2017
By Jason Brown
Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends
“Content is king.” But where to begin?... Our proprietary research can help.
Insights Into Hispanic Marketing
July 19, 2017
By Jason Brown
Healthcare Marketing
With 58 million Hispanics living in the United States, Latinos now make up almost 18% of the total U.S. population.1 Hispanic buying power increased to $1.5 trillion in 2015 which is an increase of 50% in just five years.2 How well does your marketing plan reflect a concerted effort to speak to the largest minority in the U.S.?
Marketing to Moms: The New Face of Millennial Motherhood
June 22, 2017
By Jason Brown
Healthcare Marketing, Marketing Strategy
When you market to moms, make sure that you understand your target. Are you still targeting the traditional perceptions of moms like “Claire Dunphy” and “Clair Huxtable”? Before you create your mom-specific marketing plan for your health system, learn how to adjust your targets to reflect the evolving lifestyle and needs of today’s moms.
Generation X: The Power of Generational Marketing
May 22, 2017
By Jason Brown
generational marketing
Who are those elusive customers who are moving into the later stages of the desirable 18-49 year-old marketing demographic? Learn how to create targeted, effective marketing strategies for your hospital by tapping into the characteristics, behaviors and the mindset of the Generation X (those born between 1965 – 1980).