Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Be For Each Other
March 31, 2016
By Sarah Brown
Culture
What does the BPD Basic "Be For Each Other" mean? Find out with this true story from last year's corporate 5K.
Podcasts: Content Marketing for Your Ears
March 23, 2016
By Ward Parker
Content Marketing, Digital Marketing, Radio
How do you break through endless amounts of text and video health content to reach your hospital’s target audience? Try aiming for their ears with podcasts.
Healthcare Marketers’ Secret Asset: Me
March 2, 2016
By Angela Muñoz
Healthcare Marketing, Creative, Design
They create the assets for all our campaigns, but art directors/designers are actually “secret” assets for our clients as well. Find out why.
Will Wearables Catch on in Healthcare?
February 17, 2016
By James Hale
Healthcare, Marketing Trends, Technology
Wearables offer the potential to be a game changer for both patient care and healthcare marketing, but will they catch on widely enough to become more than a novelty?
BPD Debuts Revamped Brand Identity
February 1, 2016
By Ward Parker
Rebranding, Culture, Design
Brown Parker & DeMarinis Advertising is on the move, with a new headquarters and refreshed brand identity. Learn more, and check out the new logo -- from BPD Advertising, leaders in healthcare marketing.
Corporate Responsibility: How To Make Social Sense
January 13, 2016
By Sarah Brown
Social Responsibility, Marketing Trends, Culture
Companies have a social responsibility to enhance their communities, and BPD is no exception to this rule. From donation drives to corporate runs, philanthropy is a core value.
New Year, Same Old Headline!
December 17, 2015
By Paula Rae Forastiero
New Year, Marketing Trends
What’s more reliable than the January doldrums? THE headline. Find out why it works (and why you shouldn’t use it).
YouTube TrueView: a Healthcare Marketer's Knockout Punch Against the Competition?
December 14, 2015
By Sadie Howes
Digital Marketing, Marketing Strategy
YouTube’s new TrueView for Shopping feature makes online shopping more user-friendly—but how can healthcare marketers benefit? Find out.
Snickers’ Fully Integrated, Insight-Driven Marketing Goldmine Teaches Healthcare Marketing a Lesson.
October 29, 2015
By Sadie Howes
Advertising, Brand Messaging, Converged Media
Healthcare marketers can learn a thing or two from Snickers’ “you’re not you” strategy – especially how a simple consumer insight can lead to a fun and memorable campaign.
Marketing Your Latest Healthcare Award
October 9, 2015
By Jeff Goldman
Healthcare Marketing, Marketing Strategy
Your hospital just won a coveted industry award, and your patients deserve to know that you’ve been recognized, right? Possibly not! Learn when (and how) to market your healthcare awards and accreditations.