Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Hi! Episode 2: When Do Healthcare Marketers Need to Hire an Ad Agency?

August 5, 2016 marketing agency, advertising agency
BPD Team Discusses When To Hire an Ad Agency
In the second episode of Hi! BPD Healthcare Insights, Senior Account Managers Kara Hoffner and Lindsay Zackon have a fun and illuminating discussion about the benefits of working with an advertising/marketing agency.

The debut of Hi! BPD Healthcare Insights: Internal Brand Ambassadors

August 5, 2016 By Christine Senke internal brand ambassadors, company culture
BPD CEO Jason Brown and Pam Powers
In the first episode of Hi! BPD Healthcare Insights, Chief Strategy Officer Jason Brown and Senior Account Manager Pam Powers discuss the importance of creating a culture within your healthcare organization that empowers internal brand ambassadors.

6 Actionable Tips to Improve Facebook Post Performance

May 27, 2016 By Christine Senke Digital Marketing, Social Media
Facebook Post Performance Tips
The top six things you can do quickly to encourage engagement and grow your target audience on Facebook.

BPDerrrs Share Momisms for Mother's Day

May 6, 2016 By Christine Senke Culture
BPD Team Member Share Mom Memories
For Mother’s Day, BPDerrrs honor their mom’s role in their successes by sharing memorable advice.

Be For Each Other

March 31, 2016 By Sarah Brown Culture
BPD Advertising Team At Corporate 5K
What does the BPD Basic "Be For Each Other" mean? Find out with this true story from last year's corporate 5K.

Podcasts: Content Marketing for Your Ears

March 23, 2016 By Ward Parker Content Marketing, Digital Marketing, Radio
Podcasts Are Content Marketing For Your Ears
How do you break through endless amounts of text and video health content to reach your hospital’s target audience? Try aiming for their ears with podcasts.

Healthcare Marketers’ Secret Asset: Me

March 2, 2016 By Angela Muñoz Healthcare Marketing, Creative, Design
BPD Shoot Shows Healthcare Marketing Assets In Action
They create the assets for all our campaigns, but art directors/designers are actually “secret” assets for our clients as well. Find out why.

Will Wearables Catch on in Healthcare?

February 17, 2016 By James Hale Healthcare, Marketing Trends, Technology
Wearables Have Healthcare Potential
Wearables offer the potential to be a game changer for both patient care and healthcare marketing, but will they catch on widely enough to become more than a novelty?

BPD Debuts Revamped Brand Identity

February 1, 2016 By Ward Parker Rebranding, Culture, Design
New BPD Advertising Logo
Brown Parker & DeMarinis Advertising is on the move, with a new headquarters and refreshed brand identity. Learn more, and check out the new logo -- from BPD Advertising, leaders in healthcare marketing.

Corporate Responsibility: How To Make Social Sense

January 13, 2016 By Sarah Brown Social Responsibility, Marketing Trends, Culture
Corporate Responsibility: Enhancing Communities
Companies have a social responsibility to enhance their communities, and BPD is no exception to this rule. From donation drives to corporate runs, philanthropy is a core value. 

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