Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Building Your Baby Boomer Base: The Power of Generational Marketing
April 21, 2017
By Jason Brown
generational marketing
With more than 74.9 million Baby Boomers in the United States today, it is critical to understand this key patient population. Develop your hospital marketing to speak directly to Baby Boomers (born 1945-1965) by utilizing approaches that resonate with them.
Talking Traditionalists: The Power of Generational Marketing
March 21, 2017
By Jason Brown
generational marketing
Tailor your marketing to convince the Traditionalists generation (born before 1945) to choose your hospital by speaking their language.
How to Make the Most Out of Your Digital Investments
February 16, 2017
By Jason Brown
Digital, Health System, Healthcare, Marketing, Social Media
Being “in the digital space” is not enough anymore for health systems. Learn how to make sure you are maximizing your digital investments.
Increase Bottom-Line Results Through Purpose-Driven Marketing
January 20, 2017
By Jason Brown
Purpose-Driven Marketing
Ready to dramatically improve the bottom line results of your marketing? It starts with answering a simple question: “Why does your organization exist?”
Hi! Episode 4: How to Inspire Fun in Your Workplace
September 21, 2016
Culture, BPD Basics
In the fourth episode of Hi! BPD Healthcare Insights, two undeniably funny and fun-loving BPDerrrs, Studio Art Director Angela Muñoz and Senior Project Manager Kaylee McInnis, explain how having fun in and out of the workplace creates a healthy, productive company culture.
Meet a BPDerrr: Jeff Goldman, Associate Creative Director
September 19, 2016
By Ward Parker
Jeff Goldman
Meet Jeff Goldman, a talented member of our creative department who once co-owned an ad agency in Texas. He came to us as a senior copywriter and quickly rose to Associate Creative Director, helping produce many effective and award-winning campaigns.
Snap to It! Three reasons Snapchat may be a worthwhile opportunity for healthcare marketers.
August 5, 2016
By Sadie Howes
snapchat, Social Media
Whether you love it, hate it or know nothing about it, Snapchat is the place to be for marketers across all industries.
Hi! Episode 2: When Do Healthcare Marketers Need to Hire an Ad Agency?
August 5, 2016
marketing agency, Advertising Agency
In the second episode of Hi! BPD Healthcare Insights, Senior Account Managers Kara Hoffner and Lindsay Zackon have a fun and illuminating discussion about the benefits of working with an advertising/marketing agency.
The debut of Hi! BPD Healthcare Insights: Internal Brand Ambassadors
August 5, 2016
By Christine Senke
Brand Ambassadors, Culture
In the first episode of Hi! BPD Healthcare Insights, Chief Strategy Officer Jason Brown and Senior Account Manager Pam Powers discuss the importance of creating a culture within your healthcare organization that empowers internal brand ambassadors.
6 Actionable Tips to Improve Facebook Post Performance
May 27, 2016
By Christine Senke
Digital Marketing, Social Media
The top six things you can do quickly to encourage engagement and grow your target audience on Facebook.