Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Marketing Your Latest Healthcare Award
October 9, 2015
By Jeff Goldman
Healthcare Marketing, Marketing Strategy
Your hospital just won a coveted industry award, and your patients deserve to know that you’ve been recognized, right? Possibly not! Learn when (and how) to market your healthcare awards and accreditations.
Three typography mistakes to avoid for effective healthcare marketing
October 1, 2015
By James Hale
Healthcare Marketing, Design, Creative
How important is a modern, unique and expertly-used typeface to your healthcare marketing efforts? Find out, plus get three common mistakes to avoid.
Practice A+ness as a Way of Life
September 25, 2015
By Sarah Brown
Culture, Teamwork, Quality
Encouraging excellence is core to the culture at BPD. Learn about our BPD Basic #3 and the similar “Give It 100” project.
Surprise and Delight Campaigns – 5 Reasons Healthcare Marketers Should Take Note
September 17, 2015
By Sadie Howes
Healthcare Marketing, Marketing Strategy
Looking for an effective, and underused tool, to boost your healthcare marketing? Here are five reasons to consider a Surprise and Delight campaign.
Why Emotional Intelligence is Crucial in Healthcare
September 10, 2015
By Kaylee McInnis
EQ, Healthcare Marketing
Four ways that emotional intelligence can benefit you, your staff, your patients and your healthcare marketing efforts.
Star Trek & the Role of Empathy in Content Marketing
August 31, 2015
By Paula Rae Forastiero
Content Marketing, Content Strategy, EQ
Learn three tactics to help you channel your inner Deanna Troi and achieve more authentic (and effective) content marketing.
BPD Basics: Reverence for Relationships
August 24, 2015
By Sarah Brown
Client Relations, Culture, Teamwork
BPD Basic #2 is "Make decisions that reflect a reverence for long-term relationships." Learn why this basic is so important and how to best nurture your professional relationships.
Health insurance ads: from mind-numbingly boring to interesting and fun.
August 20, 2015
By Jeff Goldman
Healthcare Marketing, Advertising, Video
Mind-numbingly boring—that’s the only way to describe most health insurance ads. So it’s important to highlight ones that break the mold. Check out these interesting and funny ads (and what we can learn from them).
The Super, Amazing, Incredible Value of Storytelling as the Key to Hospital Marketing, Part 1
August 13, 2015
By Ward Parker
Hospital Marketing, Storytelling, Healthcare Marketing
Stories are how we make sense of the world. They’re memorable, entertaining and help people make an emotional connection to your brand. Learn how to harness the power of storytelling for your hospital marketing.
Use Experiential Displays to Promote your Healthcare Brand’s Services
August 6, 2015
By James Hale
Healthcare Marketing, Technology, Onsite Marketing, Marketing Trends
Want to influence patient decision-making and take an active part in consumer conversations? Consider experiential displays as part of your healthcare marketing strategy.