Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

New Year, Same Old Headline!

December 17, 2015 By Paula Rae Forastiero New Year, Marketing Trends
Blogging: Try Something New
What’s more reliable than the January doldrums? THE headline. Find out why it works (and why you shouldn’t use it).

YouTube TrueView: a Healthcare Marketer's Knockout Punch Against the Competition?

December 14, 2015 By Sadie Howes Digital Marketing, Marketing Strategy
Everyone's Watching YouTube
YouTube’s new TrueView for Shopping feature makes online shopping more user-friendly—but how can healthcare marketers benefit? Find out.  

Snickers’ Fully Integrated, Insight-Driven Marketing Goldmine Teaches Healthcare Marketing a Lesson.

October 29, 2015 By Sadie Howes Advertising, Brand Messaging, Converged Media
Snickers Marketing Campaign
Healthcare marketers can learn a thing or two from Snickers’ “you’re not you” strategy – especially how a simple consumer insight can lead to a fun and memorable campaign. 

Marketing Your Latest Healthcare Award

October 9, 2015 By Jeff Goldman Healthcare Marketing, Marketing Strategy
How To Market Healthcare Awards
Your hospital just won a coveted industry award, and your patients deserve to know that you’ve been recognized, right? Possibly not! Learn when (and how) to market your healthcare awards and accreditations. 

Three typography mistakes to avoid for effective healthcare marketing

October 1, 2015 By James Hale Healthcare Marketing, Design, Creative
Type Face Choices Can Make Or Break Campaign
How important is a modern, unique and expertly-used typeface to your healthcare marketing efforts? Find out, plus get three common mistakes to avoid.

Practice A+ness as a Way of Life

September 25, 2015 By Sarah Brown Culture, Teamwork, Quality
Excellence As A Workplace Culture
Encouraging excellence is core to the culture at BPD. Learn about our BPD Basic #3 and the similar “Give It 100” project.

Surprise and Delight Campaigns – 5 Reasons Healthcare Marketers Should Take Note

September 17, 2015 By Sadie Howes Healthcare Marketing, Marketing Strategy
A Surprise & Delight Classic: The Lollipop
Looking for an effective, and underused tool, to boost your healthcare marketing? Here are five reasons to consider a Surprise and Delight campaign.

Why Emotional Intelligence is Crucial in Healthcare

September 10, 2015 By Kaylee McInnis EQ, Healthcare Marketing
Emotional Intelligence is Crucial in Healthcare
Four ways that emotional intelligence can benefit you, your staff, your patients and your healthcare marketing efforts.

Star Trek & the Role of Empathy in Content Marketing

August 31, 2015 By Paula Rae Forastiero Content Marketing, Content Strategy, EQ
Space Inspired Empathy For Content Strategist
Learn three tactics to help you channel your inner Deanna Troi and achieve more authentic (and effective) content marketing.

BPD Basics: Reverence for Relationships

August 24, 2015 By Sarah Brown Client Relations, Culture, Teamwork
Building Strong Relationships in Marketing
BPD Basic #2 is "Make decisions that reflect a reverence for long-term relationships." Learn why this basic is so important and how to best nurture your professional relationships.

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