Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
New Year, Same Old Headline!
December 17, 2015
By Paula Rae Forastiero
New Year, Marketing Trends
What’s more reliable than the January doldrums? THE headline. Find out why it works (and why you shouldn’t use it).
YouTube TrueView: a Healthcare Marketer's Knockout Punch Against the Competition?
December 14, 2015
By Sadie Howes
Digital Marketing, Marketing Strategy
YouTube’s new TrueView for Shopping feature makes online shopping more user-friendly—but how can healthcare marketers benefit? Find out.
Snickers’ Fully Integrated, Insight-Driven Marketing Goldmine Teaches Healthcare Marketing a Lesson.
October 29, 2015
By Sadie Howes
Brand Messaging, Converged Media
Healthcare marketers can learn a thing or two from Snickers’ “you’re not you” strategy – especially how a simple consumer insight can lead to a fun and memorable campaign.
Marketing Your Latest Healthcare Award
October 9, 2015
By Jeff Goldman
Healthcare Marketing, Marketing Strategy
Your hospital just won a coveted industry award, and your patients deserve to know that you’ve been recognized, right? Possibly not! Learn when (and how) to market your healthcare awards and accreditations.
Three typography mistakes to avoid for effective healthcare marketing
October 1, 2015
By James Hale
Healthcare Marketing, Design, Creative
How important is a modern, unique and expertly-used typeface to your healthcare marketing efforts? Find out, plus get three common mistakes to avoid.
Practice A+ness as a Way of Life
September 25, 2015
By Sarah Brown
Culture, Teamwork, Quality
Encouraging excellence is core to the culture at BPD. Learn about our BPD Basic #3 and the similar “Give It 100” project.
Surprise and Delight Campaigns – 5 Reasons Healthcare Marketers Should Take Note
September 17, 2015
By Sadie Howes
Healthcare Marketing, Marketing Strategy
Looking for an effective, and underused tool, to boost your healthcare marketing? Here are five reasons to consider a Surprise and Delight campaign.
Why Emotional Intelligence is Crucial in Healthcare
September 10, 2015
By Kaylee McInnis
EQ, Healthcare Marketing
Four ways that emotional intelligence can benefit you, your staff, your patients and your healthcare marketing efforts.
Star Trek & the Role of Empathy in Content Marketing
August 31, 2015
By Paula Rae Forastiero
Content Marketing, Content Strategy, EQ
Learn three tactics to help you channel your inner Deanna Troi and achieve more authentic (and effective) content marketing.
BPD Basics: Reverence for Relationships
August 24, 2015
By Sarah Brown
Client Relations, Culture, Teamwork
BPD Basic #2 is "Make decisions that reflect a reverence for long-term relationships." Learn why this basic is so important and how to best nurture your professional relationships.