Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Health insurance ads: from mind-numbingly boring to interesting and fun.
August 20, 2015
By Jeff Goldman
Healthcare Marketing, Advertising, Video
Mind-numbingly boring—that’s the only way to describe most health insurance ads. So it’s important to highlight ones that break the mold. Check out these interesting and funny ads (and what we can learn from them).
The Super, Amazing, Incredible Value of Storytelling as the Key to Hospital Marketing, Part 1
August 13, 2015
By Ward Parker
Hospital Marketing, Storytelling, Healthcare Marketing
Stories are how we make sense of the world. They’re memorable, entertaining and help people make an emotional connection to your brand. Learn how to harness the power of storytelling for your hospital marketing.
Use Experiential Displays to Promote your Healthcare Brand’s Services
August 6, 2015
By James Hale
Healthcare Marketing, Technology, Onsite Marketing, Marketing Trends
Want to influence patient decision-making and take an active part in consumer conversations? Consider experiential displays as part of your healthcare marketing strategy.
Inconsistent Customer Service Can Sink Your Hospital’s Reputation
July 30, 2015
By Pam Doerflinger
Customer Service, Quality
Can one single floor bring your whole hospital down? Learn why service consistency is so important to your hospital’s reputation. Plus, tips for achieving consistent quality.
Want to be more successful at work? Get in touch with your emotions.
July 23, 2015
By Kaylee McInnis
EQ
What exactly is emotional intelligence (EQ) and how can it make you more successful? Find out. Plus get the best way to find your own EQ.
How to write a radio spot for healthcare
July 16, 2015
By Jeff Goldman
Radio, Advertising
When you are writing a radio spot for healthcare, there are a few things you can do to guarantee it will be ignored. Find out what they are, plus get steps to writing a healthcare radio spot that gets results.
Augmented Reality Can Augment Your Hospital’s Print Ads
July 2, 2015
By Vanessa Prokop
Healthcare Marketing, Print Ads, Marketing Trends
What was movie magic in Harry Potter is coming closer to reality with Augmented Reality print ads. Learn about this new trend and how it can enhance your hospital marketing.
Better Work. Faster: The #1 Thing Hospitals Can Do to Improve the ROI From Their Marketing Agencies
June 25, 2015
By Richard Bell
Healthcare Marketing, Marketing, ROI
You probably know what a “brief” is, but are you using it properly to get the best work out of your advertising agency? Learn why the Client Brief is so critical to getting the best work from your agency, plus get a sample template to help you get started.
"Dating" Clients (aka How it Feels to Build a New Healthcare Marketing Relationship)
June 18, 2015
By Kara Hoffner
Client Relations
Is client relations a lot like dating? Get a glimpse at the thoughts and emotions of an account manager reaching out to a potential hospital client.
Do What’s Best For The Client
June 11, 2015
By Sarah Brown
Culture, Teamwork, Service, Customer Service
BPD Basic #1: Do What’s Best for the Client is at the core of everything we do. From hiring to process…even to saying “no” when something won’t serve the best interests of our clients. Learn how the BPD culture integrates and celebrates this Basic.