Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Why Emotional Intelligence is Crucial in Healthcare

September 10, 2015 By Kaylee McInnis EQ, Healthcare Marketing
Emotional Intelligence is Crucial in Healthcare
Four ways that emotional intelligence can benefit you, your staff, your patients and your healthcare marketing efforts.

Star Trek & the Role of Empathy in Content Marketing

August 31, 2015 By Paula Rae Forastiero Content Marketing, Content Strategy, EQ
Space Inspired Empathy For Content Strategist
Learn three tactics to help you channel your inner Deanna Troi and achieve more authentic (and effective) content marketing.

BPD Basics: Reverence for Relationships

August 24, 2015 By Sarah Brown Client Relations, Culture, Teamwork
Building Strong Relationships in Marketing
BPD Basic #2 is "Make decisions that reflect a reverence for long-term relationships." Learn why this basic is so important and how to best nurture your professional relationships.

Health insurance ads: from mind-numbingly boring to interesting and fun.

August 20, 2015 By Jeff Goldman Healthcare Marketing, Advertising, Video
Interesting & Fun Health Insurance Ads
Mind-numbingly boring—that’s the only way to describe most health insurance ads. So it’s important to highlight ones that break the mold. Check out these interesting and funny ads (and what we can learn from them).

The Super, Amazing, Incredible Value of Storytelling as the Key to Hospital Marketing, Part 1

August 13, 2015 By Ward Parker Hospital Marketing, Storytelling, Healthcare Marketing
Cave Paintings Illustrate The Power of Storytelling
Stories are how we make sense of the world. They’re memorable, entertaining and help people make an emotional connection to your brand. Learn how to harness the power of storytelling for your hospital marketing.

Use Experiential Displays to Promote your Healthcare Brand’s Services

August 6, 2015 By James Hale Healthcare Marketing, Technology, Onsite Marketing, Marketing Trends
Experiential Display For Healthcare Marketing
Want to influence patient decision-making and take an active part in consumer conversations? Consider experiential displays as part of your healthcare marketing strategy.

Inconsistent Customer Service Can Sink Your Hospital’s Reputation

July 30, 2015 By Pam Doerflinger Customer Service, Quality
Customer Service Key To Hospital Reputation
Can one single floor bring your whole hospital down? Learn why service consistency is so important to your hospital’s reputation. Plus, tips for achieving consistent quality. 

Want to be more successful at work? Get in touch with your emotions.

July 23, 2015 By Kaylee McInnis EQ
Emotional Intelligence (EQ)
What exactly is emotional intelligence (EQ) and how can it make you more successful? Find out. Plus get the best way to find your own EQ.

How to write a radio spot for healthcare

July 16, 2015 By Jeff Goldman Radio, Advertising
Writing Process: Radio Spot For Healthcare
When you are writing a radio spot for healthcare, there are a few things you can do to guarantee it will be ignored. Find out what they are, plus get steps to writing a healthcare radio spot that gets results.

Augmented Reality Can Augment Your Hospital’s Print Ads

July 2, 2015 By Vanessa Prokop Healthcare Marketing, Print Ads, Marketing Trends
Augmented Reality Print Ads
What was movie magic in Harry Potter is coming closer to reality with Augmented Reality print ads. Learn about this new trend and how it can enhance your hospital marketing.