Our Blog
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
How to write a radio spot for healthcare
July 16, 2015
By Jeff Goldman
Radio, Advertising
When you are writing a radio spot for healthcare, there are a few things you can do to guarantee it will be ignored. Find out what they are, plus get steps to writing a healthcare radio spot that gets results.
Augmented Reality Can Augment Your Hospital’s Print Ads
July 2, 2015
By Vanessa Prokop
Healthcare Marketing, Print Ads, Marketing Trends
What was movie magic in Harry Potter is coming closer to reality with Augmented Reality print ads. Learn about this new trend and how it can enhance your hospital marketing.
Better Work. Faster: The #1 Thing Hospitals Can Do to Improve the ROI From Their Marketing Agencies
June 25, 2015
By Richard Bell
Healthcare Marketing, Marketing, ROI
You probably know what a “brief” is, but are you using it properly to get the best work out of your advertising agency? Learn why the Client Brief is so critical to getting the best work from your agency, plus get a sample template to help you get started.
"Dating" Clients (aka How it Feels to Build a New Healthcare Marketing Relationship)
June 18, 2015
By Kara Hoffner
Client Relations
Is client relations a lot like dating? Get a glimpse at the thoughts and emotions of an account manager reaching out to a potential hospital client.
Do What’s Best For The Client
June 11, 2015
By Sarah Brown
Culture, Teamwork, Service, Customer Service
BPD Basic #1: Do What’s Best for the Client is at the core of everything we do. From hiring to process…even to saying “no” when something won’t serve the best interests of our clients. Learn how the BPD culture integrates and celebrates this Basic.
“By Any Other Name…” Benefits of a Content Audit for Your Healthcare Digital Marketing
June 4, 2015
By Paula Rae Forastiero
Content Marketing, Content Strategy, Digital Marketing, Healthcare Marketing
Shakespeare has the right idea when he questioned the value of a name. Content Audits may sound like something to avoid, but in fact they’re one of the most valuable content strategy tools you have. Learn what goes into a Content Audit, what you should expect to get out of it and why you need one.
Cavemen Need Doctors, Too: How Healthcare Can Take a Lesson From the Insurance Industry.
May 28, 2015
By Vince DeMarinis
Healthcare Marketing, Risk Taking
Do you remember an insurance campaign before the Mayhem Guy, Flo and Cavemen hit the scene? Probably not. So, take a page from the insurance industry and learn how to improve your healthcare marketing campaigns by breaking your own rules.
3 Things Healthcare Marketing Can Learn From Fashion Bloggers
May 21, 2015
By Sarah Brown
Blogging, Social Media, Content Marketing
How can you help patients build a deeper connection to your brand? Take a page from fashion bloggers, like marketing phenomenon Chiara Ferragni, and build a synergetic relationship with your audience.
How to Engage Patients in a World of Marketing Overload: 3 Tips
May 14, 2015
By James Hale
Healthcare Marketing, Risk Taking, Marketing Goals, Billboards
How do you cut through the estimated 5,000 visual messages the average city dweller sees in a day to make sure your marketing message is heard? Start with these three marketing fundamentals.
ROI: The Three Letters that Make Every Healthcare Marketer Squirm
May 7, 2015
By Kara Hoffner
ROI, Marketing Strategy, Healthcare Marketing
ROI may be the Holy Grail of healthcare marketing, but it doesn’t have to be as elusive. Learn how we restructured an Ask the Doc campaign to get to an accurate ROI for Holy Cross Hospital.