August 13, 2015
By Ward Parker
Hospital Marketing, Storytelling, Healthcare Marketing
Stories are how we make sense of the world. They’re memorable, entertaining and help people make an emotional connection to your brand. Learn how to harness the power of storytelling for your hospital marketing.
August 6, 2015
By James Hale
Healthcare Marketing, Technology, Onsite Marketing, Marketing Trends
Want to influence patient decision-making and take an active part in consumer conversations? Consider experiential displays as part of your healthcare marketing strategy.
July 30, 2015
By Pam Doerflinger
Customer Service, Quality
Can one single floor bring your whole hospital down? Learn why service consistency is so important to your hospital’s reputation. Plus, tips for achieving consistent quality.
July 23, 2015
By Kaylee McInnis
What exactly is emotional intelligence (EQ) and how can it make you more successful? Find out. Plus get the best way to find your own EQ.
July 16, 2015
By Jeff Goldman
When you are writing a radio spot for healthcare, there are a few things you can do to guarantee it will be ignored. Find out what they are, plus get steps to writing a healthcare radio spot that gets results.
July 2, 2015
By Vanessa Prokop
Healthcare Marketing, Print Ads, Marketing Trends
What was movie magic in Harry Potter is coming closer to reality with Augmented Reality print ads. Learn about this new trend and how it can enhance your hospital marketing.
June 25, 2015
By Richard Bell
Healthcare Marketing, Marketing, ROI
You probably know what a “brief” is, but are you using it properly to get the best work out of your advertising agency? Learn why the Client Brief is so critical to getting the best work from your agency, plus get a sample template to help you get started.
June 18, 2015
By Kara Hoffner
Is client relations a lot like dating? Get a glimpse at the thoughts and emotions of an account manager reaching out to a potential hospital client.
June 11, 2015
By Sarah Brown
Culture, Teamwork, Service, Customer Service
BPD Basic #1: Do What’s Best for the Client is at the core of everything we do. From hiring to process…even to saying “no” when something won’t serve the best interests of our clients. Learn how the BPD culture integrates and celebrates this Basic.
June 4, 2015
By Paula Rae Forastiero
Content Marketing, Content Strategy, Digital Marketing, Healthcare Marketing
Shakespeare has the right idea when he questioned the value of a name. Content Audits may sound like something to avoid, but in fact they’re one of the most valuable content strategy tools you have. Learn what goes into a Content Audit, what you should expect to get out of it and why you need one.