Our Blog

You probably know what a “brief” is, but are you using it properly to get the best work out of your advertising agency? Learn why the Client Brief is so critical to getting the best work from your agency, plus get a sample template to help you get started.

Is client relations a lot like dating? Get a glimpse at the thoughts and emotions of an account manager reaching out to a potential hospital client.

BPD Basic #1: Do What’s Best for the Client is at the core of everything we do. From hiring to process…even to saying “no” when something won’t serve the best interests of our clients. Learn how the BPD culture integrates and celebrates this Basic.

Shakespeare has the right idea when he questioned the value of a name. Content Audits may sound like something to avoid, but in fact they’re one of the most valuable content strategy tools you have. Learn what goes into a Content Audit, what you should expect to get out of it and why you need one.

Do you remember an insurance campaign before the Mayhem Guy, Flo and Cavemen hit the scene? Probably not. So, take a page from the insurance industry and learn how to improve your healthcare marketing campaigns by breaking your own rules.

How can you help patients build a deeper connection to your brand? Take a page from fashion bloggers, like marketing phenomenon Chiara Ferragni, and build a synergetic relationship with your audience.

How do you cut through the estimated 5,000 visual messages the average city dweller sees in a day to make sure your marketing message is heard? Start with these three marketing fundamentals.

ROI may be the Holy Grail of healthcare marketing, but it doesn’t have to be as elusive. Learn how we restructured an Ask the Doc campaign to get to an accurate ROI for Holy Cross Hospital.

Does a great product trump customer service? Not for most health systems.  Can patients expect to receive quality care from both you and the competition? If so, your health system is probably a commodity and a great product alone isn’t enough. Get insights from BPD’s own customer service path as well as ideas for becoming the “Ritz Carlton of health systems.”

Over the past few years, McDonald’s has added a new ingredient to its marketing strategy: Transparency. We take look at the campaign, the market forces behind it and its likely ROI. Plus, what lessons we can apply to hospital and healthcare marketing.