Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

The Super, Amazing, Incredible Value of Storytelling as the Key to Hospital Marketing, Part 1

August 13, 2015 By Ward Parker Hospital Marketing, Storytelling, Healthcare Marketing
Cave Paintings Illustrate The Power of Storytelling
Stories are how we make sense of the world. They’re memorable, entertaining and help people make an emotional connection to your brand. Learn how to harness the power of storytelling for your hospital marketing.

Use Experiential Displays to Promote your Healthcare Brand’s Services

August 6, 2015 By James Hale Healthcare Marketing, Technology, Onsite Marketing, Marketing Trends
Experiential Display For Healthcare Marketing
Want to influence patient decision-making and take an active part in consumer conversations? Consider experiential displays as part of your healthcare marketing strategy.

Inconsistent Customer Service Can Sink Your Hospital’s Reputation

July 30, 2015 By Pam Doerflinger Customer Service, Quality
Customer Service Key To Hospital Reputation
Can one single floor bring your whole hospital down? Learn why service consistency is so important to your hospital’s reputation. Plus, tips for achieving consistent quality. 

Want to be more successful at work? Get in touch with your emotions.

July 23, 2015 By Kaylee McInnis EQ
Emotional Intelligence (EQ)
What exactly is emotional intelligence (EQ) and how can it make you more successful? Find out. Plus get the best way to find your own EQ.

How to write a radio spot for healthcare

July 16, 2015 By Jeff Goldman Radio, Advertising
Writing Process: Radio Spot For Healthcare
When you are writing a radio spot for healthcare, there are a few things you can do to guarantee it will be ignored. Find out what they are, plus get steps to writing a healthcare radio spot that gets results.

Augmented Reality Can Augment Your Hospital’s Print Ads

July 2, 2015 By Vanessa Prokop Healthcare Marketing, Print Ads, Marketing Trends
Augmented Reality Print Ads
What was movie magic in Harry Potter is coming closer to reality with Augmented Reality print ads. Learn about this new trend and how it can enhance your hospital marketing.

Better Work. Faster: The #1 Thing Hospitals Can Do to Improve the ROI From Their Marketing Agencies

June 25, 2015 By Richard Bell Healthcare Marketing, Marketing, ROI
Client Brief Tells Your Where To Go At Fork In Road
You probably know what a “brief” is, but are you using it properly to get the best work out of your advertising agency? Learn why the Client Brief is so critical to getting the best work from your agency, plus get a sample template to help you get started.

"Dating" Clients (aka How it Feels to Build a New Healthcare Marketing Relationship)

June 18, 2015 By Kara Hoffner Client Relations
Waiting For Client To Call
Is client relations a lot like dating? Get a glimpse at the thoughts and emotions of an account manager reaching out to a potential hospital client.

Do What’s Best For The Client

June 11, 2015 By Sarah Brown Culture, Teamwork, Service, Customer Service
Do What’s Best For Our Clients
BPD Basic #1: Do What’s Best for the Client is at the core of everything we do. From hiring to process…even to saying “no” when something won’t serve the best interests of our clients. Learn how the BPD culture integrates and celebrates this Basic.

“By Any Other Name…” Benefits of a Content Audit for Your Healthcare Digital Marketing

June 4, 2015 By Paula Rae Forastiero Content Marketing, Content Strategy, Digital Marketing, Healthcare Marketing
Content Audit Helps Websites Bloom
Shakespeare has the right idea when he questioned the value of a name. Content Audits may sound like something to avoid, but in fact they’re one of the most valuable content strategy tools you have. Learn what goes into a Content Audit, what you should expect to get out of it and why you need one.