Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Do Your Employees Know What You Stand For?

February 19, 2015 By Pam Doerflinger Brand Ambassadors, Marketing Strategy
Connecting Employees With Brand Identity
This article by John H. Fleming and Dan Witters, about using your employees as brand ambassadors, is a great read and a spot-on summary of a gating issue for many of our healthcare clients:

The Heartbeat of a Great Workplace Culture

February 12, 2015 By Sarah Brown Culture, Teamwork
The Heart of BPD Advertising Is Our People
BPD is known for transforming health systems and hospitals through integrated healthcare marketing.  But what else, besides our record-setting work, makes BPD a phenomenal agency?  Our people: the heart of BPD.  The human heart works on an “All-Or-Nothing Law,” meaning each time the heart contracts it does so with all its force.

Using In-House Creative Resources vs Hiring an Agency

February 3, 2015 By Vince DeMarinis Operations, Teamwork, Outsourcing
In-house vs Hiring Creative & Marketing Agency
The battle between marketing agencies and in-house marketing departments has been fought for decades. Can’t we all just get along? Maybe I should win a Nobel Peace Prize just for asking this. But why choose one over the other?

The right way to begin a project: You might not want what you think you want.

January 27, 2015 By Amanda Harrison Project Management, Marketing Goals, Marketing Strategy
Project Planning For Your Next Campaign
“Yes ma’am” is for your mother. You don’t want a marketing partner who says that when you request a project. You want a partner who helps you meet or beat your end-goals, expectations, objectives and KPIs. And the digital solution that best achieves your goals might not look like what you initially had in mind. 

The Role of Emotion & Reason in Hospital Marketing

January 20, 2015 By Richard Bell Marketing Strategy, Healthcare Marketing, Brand Messaging
Should your hospital advertising be more emotional? Or appeal to people's reason. The answers is simple, but often difficult to execute.

Extend Hospital Brand Reach with a Premium Virtual Tour

January 13, 2015 By Jessica Schmidt Premium Virtual Tour, Marketing Strategy, Technology
Hospital Virtual Tour Excellent Marketing Tool
Imagine being able to provide tours 24 hours a day, seven days a week, of your newly renovated women’s center. Imagine allowing women from all walks of life the chance to see for herself the investment you made in not only space, but in technology and the staff of dedicated nurses and physicains that are there to care for her.

Top 7 New Year’s Resolutions for Digital Marketers

January 5, 2015 By Porter Huddleston New Year, Digital Marketing, Healthcare Marketing, Marketing Strategy
2015 New Year Resolutions For Marketers
There’s no crying in digital marketing. No matter how emotionally invested you are in the third-party, uber-expensive, proprietary CMS you are renting to run your hospital website with no hope of approaching even a hint of ROI, your t

Why You Need an Open Source CMS to Run Your Hospital Website

December 30, 2014 By Phil Smith Drupal, Open Source, CMS, Website, Digital Marketing, Technology
Open Source CMS For Hospital Websites
What is a CMS?

Cure these four mistakes to improve marketing outcomes. (And other musings from a fellow healthcare marketer.)

December 22, 2014 By Jason Brown Marketing, Operations, Healthcare Marketing, ROI, Marketing Budget, RFP
BPD Advertising Team In Conference Room
I love blogs like this. The author (me in this case) stands on a pedestal and shouts what is wrong with the world (in this case we are talking about the healthcare marketing world). Of course, the implication is that since I can diagnose the disease I surely must be an expert on the treatment.

Why Your Hospital Marketing Division Needs a Gap Analysis Now

December 3, 2014 By Gayle Toth Marketing Strategy, Marketing Budget, Marketing Staff, Gap Analysis
Hospital Marketing Gap Analysis
It's time for a gut check... is your marketing strategy working? A gap analysis can find out.

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