February 19, 2015
By Pam Doerflinger
Brand Ambassadors, Marketing Strategy
This article by John H. Fleming and Dan Witters, about using your employees as brand ambassadors, is a great read and a spot-on summary of a gating issue for many of our healthcare clients:
February 12, 2015
By Sarah Brown
BPD is known for transforming health systems and hospitals through integrated healthcare marketing. But what else, besides our record-setting work, makes BPD a phenomenal agency? Our people: the heart of BPD. The human heart works on an “All-Or-Nothing Law,” meaning each time the heart contracts it does so with all its force.
February 3, 2015
By Vince DeMarinis
Operations, Teamwork, Outsourcing
The battle between marketing agencies and in-house marketing departments has been fought for decades. Can’t we all just get along? Maybe I should win a Nobel Peace Prize just for asking this. But why choose one over the other?
January 27, 2015
By Amanda Harrison
Project Management, Marketing Goals, Marketing Strategy
“Yes ma’am” is for your mother. You don’t want a marketing partner who says that when you request a project. You want a partner who helps you meet or beat your end-goals, expectations, objectives and KPIs. And the digital solution that best achieves your goals might not look like what you initially had in mind.
January 20, 2015
By Richard Bell
Marketing Strategy, Healthcare Marketing, Brand Messaging
Should your hospital advertising be more emotional? Or appeal to people's reason. The answers is simple, but often difficult to execute.
January 13, 2015
By Jessica Schmidt
Premium Virtual Tour, Marketing Strategy, Technology
Imagine being able to provide tours 24 hours a day, seven days a week, of your newly renovated women’s center. Imagine allowing women from all walks of life the chance to see for herself the investment you made in not only space, but in technology and the staff of dedicated nurses and physicains that are there to care for her.
January 5, 2015
By Porter Huddleston
New Year, Digital Marketing, Healthcare Marketing, Marketing Strategy
There’s no crying in digital marketing. No matter how emotionally invested you are in the third-party, uber-expensive, proprietary CMS you are renting to run your hospital website with no hope of approaching even a hint of ROI, your t
December 30, 2014
By Phil Smith
Drupal, Open Source, CMS, Website, Digital Marketing, Technology
What is a CMS?
December 22, 2014
By Jason Brown
Marketing, Operations, Healthcare Marketing, ROI, Marketing Budget, RFP
I love blogs like this. The author (me in this case) stands on a pedestal and shouts what is wrong with the world (in this case we are talking about the healthcare marketing world). Of course, the implication is that since I can diagnose the disease I surely must be an expert on the treatment.
December 3, 2014
By Gayle Toth
Marketing Strategy, Marketing Budget, Marketing Staff, Gap Analysis
It's time for a gut check... is your marketing strategy working? A gap analysis can find out.