March 26, 2015
By Gayle Toth
Onsite Marketing, Hospital Marketing, Healthcare Marketing, Marketing Strategy
So many of Hospital Marketing teams’ strategic planning discussions revolve around activities that only focus on getting patients in the doors of the hospital. Of course, this is extremely important--patient volumes keep those doors open. But what happens once they are in the door?
March 19, 2015
By Jessica Schmidt
While hospitals undergo profound changes to improve patient emergency room experiences, one thing still rules ER campaigns: Branding.
March 12, 2015
By Jeff Goldman
Risk Taking, Healthcare Marketing, Marketing Strategy
You’re a healthcare marketing director. You’re standing over a table of proposed ads, looking for a few to run in the upcoming months. Most of them are exactly what you would expect: the same message you usually run, the same language and the same visuals.
March 5, 2015
By Jessica Schmidt
Local Marketing, Social Media
I admit, I like McDonald’s marketing; I have even before I knew what marketing was.
February 26, 2015
By Jason Brown
Converged Media, Healthcare Marketing, Digital Marketing
“I want to deliver truly integrated traditional and digital campaigns for our healthcare clients.” I think I first spoke these words in 2011. My team knew what I meant.
February 19, 2015
By Pam Doerflinger
Brand Ambassadors, Marketing Strategy
This article by John H. Fleming and Dan Witters, about using your employees as brand ambassadors, is a great read and a spot-on summary of a gating issue for many of our healthcare clients:
February 12, 2015
By Sarah Brown
BPD is known for transforming health systems and hospitals through integrated healthcare marketing. But what else, besides our record-setting work, makes BPD a phenomenal agency? Our people: the heart of BPD. The human heart works on an “All-Or-Nothing Law,” meaning each time the heart contracts it does so with all its force.
February 3, 2015
By Vince DeMarinis
Operations, Teamwork, Outsourcing
The battle between marketing agencies and in-house marketing departments has been fought for decades. Can’t we all just get along? Maybe I should win a Nobel Peace Prize just for asking this. But why choose one over the other?
January 27, 2015
By Amanda Harrison
Project Management, Marketing Goals, Marketing Strategy
“Yes ma’am” is for your mother. You don’t want a marketing partner who says that when you request a project. You want a partner who helps you meet or beat your end-goals, expectations, objectives and KPIs. And the digital solution that best achieves your goals might not look like what you initially had in mind.
January 20, 2015
By Richard Bell
Marketing Strategy, Healthcare Marketing, Brand Messaging
Should your hospital advertising be more emotional? Or appeal to people's reason. The answers is simple, but often difficult to execute.