Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Using In-House Creative Resources vs Hiring an Agency

February 3, 2015 By Vince DeMarinis Operations, Teamwork, Outsourcing
In-house vs Hiring Creative & Marketing Agency
The battle between marketing agencies and in-house marketing departments has been fought for decades. Can’t we all just get along? Maybe I should win a Nobel Peace Prize just for asking this. But why choose one over the other?

The right way to begin a project: You might not want what you think you want.

January 27, 2015 By Amanda Harrison Project Management, Marketing Goals, Marketing Strategy
Project Planning For Your Next Campaign
“Yes ma’am” is for your mother. You don’t want a marketing partner who says that when you request a project. You want a partner who helps you meet or beat your end-goals, expectations, objectives and KPIs. And the digital solution that best achieves your goals might not look like what you initially had in mind. 

The Role of Emotion & Reason in Hospital Marketing

January 20, 2015 By Richard Bell Marketing Strategy, Healthcare Marketing, Brand Messaging
Should your hospital advertising be more emotional? Or appeal to people's reason. The answers is simple, but often difficult to execute.

Extend Hospital Brand Reach with a Premium Virtual Tour

January 13, 2015 By Jessica Schmidt Premium Virtual Tour, Marketing Strategy, Technology
Hospital Virtual Tour Excellent Marketing Tool
Imagine being able to provide tours 24 hours a day, seven days a week, of your newly renovated women’s center. Imagine allowing women from all walks of life the chance to see for herself the investment you made in not only space, but in technology and the staff of dedicated nurses and physicains that are there to care for her.

Top 7 New Year’s Resolutions for Digital Marketers

January 5, 2015 By Porter Huddleston New Year, Digital Marketing, Healthcare Marketing, Marketing Strategy
2015 New Year Resolutions For Marketers

Why You Need an Open Source CMS to Run Your Hospital Website

December 30, 2014 By Phil Smith Drupal, Open Source, CMS, Website, Digital Marketing, Technology
Open Source CMS For Hospital Websites
What is a CMS?

Cure these four mistakes to improve marketing outcomes. (And other musings from a fellow healthcare marketer.)

December 22, 2014 By Jason Brown Marketing, Operations, Healthcare Marketing, ROI, Marketing Budget, RFP
BPD Advertising Team In Conference Room
I love blogs like this. The author (me in this case) stands on a pedestal and shouts what is wrong with the world (in this case we are talking about the healthcare marketing world). Of course, the implication is that since I can diagnose the disease I surely must be an expert on the treatment.

Why Your Hospital Marketing Division Needs a Gap Analysis Now

December 3, 2014 By Gayle Toth Marketing Strategy, Marketing Budget, Marketing Staff, Gap Analysis
Hospital Marketing Gap Analysis
It's time for a gut check... is your marketing strategy working? A gap analysis can find out.

Billboards: Tried and True and Still Good for You

November 26, 2014 By Ward Parker Advertising, Healthcare Marketing, Billboards
Mercy OB Blind Billboard Campaign
As the official old-timer of our agency, I will go ahead and play to stereotype and not write about the latest trends in social media or the newest technical innovations to disrupt healthcare marketing. No, I will write about perhaps the oldest medium of all: outdoor advertising, in particular, the billboard.

5 Things to Look for When Hiring a Digital Agency

November 26, 2014 By Porter Huddleston Healthcare Marketing, Advertising, Outsourcing
Digital Advertising Agency
It’s not that hard to choose a standout digital marketing agency. First of all, there are very few who specialize in marketing for healthcare systems and hospitals. It’s like picking the love of your life. You want someone with intelligence, passion and integrity.

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