Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Cure these four mistakes to improve marketing outcomes. (And other musings from a fellow healthcare marketer.)

December 22, 2014 By Jason Brown Marketing, Operations, Healthcare Marketing, ROI, Marketing Budget, RFP
BPD Advertising Team In Conference Room
I love blogs like this. The author (me in this case) stands on a pedestal and shouts what is wrong with the world (in this case we are talking about the healthcare marketing world). Of course, the implication is that since I can diagnose the disease I surely must be an expert on the treatment.

Why Your Hospital Marketing Division Needs a Gap Analysis Now

December 3, 2014 By Gayle Toth Marketing Strategy, Marketing Budget, Marketing Staff, Gap Analysis
Hospital Marketing Gap Analysis
It's time for a gut check... is your marketing strategy working? A gap analysis can find out.

Billboards: Tried and True and Still Good for You

November 26, 2014 By Ward Parker Advertising, Healthcare Marketing, Billboards
Mercy OB Blind Billboard Campaign
As the official old-timer of our agency, I will go ahead and play to stereotype and not write about the latest trends in social media or the newest technical innovations to disrupt healthcare marketing. No, I will write about perhaps the oldest medium of all: outdoor advertising, in particular, the billboard.

5 Things to Look for When Hiring a Digital Agency

November 26, 2014 By Porter Huddleston Healthcare Marketing, Advertising, Outsourcing
Digital Advertising Agency
It’s not that hard to choose a standout digital marketing agency. First of all, there are very few who specialize in marketing for healthcare systems and hospitals. It’s like picking the love of your life. You want someone with intelligence, passion and integrity.

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