Our Blog

Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bp|d team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.

Billboards: Tried and True and Still Good for You

November 26, 2014 By Ward Parker Advertising, Healthcare Marketing, Billboards
Mercy OB Blind Billboard Campaign
As the official old-timer of our agency, I will go ahead and play to stereotype and not write about the latest trends in social media or the newest technical innovations to disrupt healthcare marketing. No, I will write about perhaps the oldest medium of all: outdoor advertising, in particular, the billboard.

5 Things to Look for When Hiring a Digital Agency

November 26, 2014 By Porter Huddleston Healthcare Marketing, Advertising, Outsourcing
Digital Advertising Agency
It’s not that hard to choose a standout digital marketing agency. First of all, there are very few who specialize in marketing for healthcare systems and hospitals. It’s like picking the love of your life. You want someone with intelligence, passion and integrity.

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