When the pandemic hit in early 2020, financial losses for healthcare organizations were drastic.
"We were essentially hemorrhaging as an industry. In the course of four months, from March to June, It was estimated that the health care industry was losing about $50 billion a month," says Jason Brown, CEO and Chief Strategy Officer at the marketing firm, Brown Parker & DeMarinis (BPD).
While Marketing has sometimes been viewed as expanable within hospitals, health system CEOs are now turning to marketing leadership for answers on how best to restore growth. Optum|BPD's suite of hyper-personal, turnkey precision marketing programs have been proven to not only put "heads in beds" but have changed the game completely, consistently producing ROI for higher than the industry has ever experienced.
We start by levering the largest, most exclusive healthcare consumer database in the world to:
Once we know which are your most strategic opportunities (best business opportunity, operational fidelity), we then:
Not only is the Optum|BPD Precision Marketing program best in class for generating service line volumes, we believe your experience working with us should be second to none. Hear from just a few of our current clients:
Sharon Line Clary
VP, Strategic Marketing
AdventHealth
Dave Hook
Executive Director Marketing
John Muir Health
Janelle Ullrich
Marketing Executive
Adventist Health
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