Showcasing clinical leadership in a consumer-centric way.
The patient population in the downtown Orlando market was dwindling, with little differentiation understood between AdventHealth and its competitors. In actuality, AdventHealth is vastly different, being a nationally-renowned, clinical powerhouse on the cutting-edge for treatments and technologies. In order to get this message in front of the consumer, BPD was challenged with developing a creative campaign that clinically differentiates the service lines to drive volumes to the downtown campus and motivate consumers to choose AdventHealth.
BPD created a multi-level digital campaign, "You've Come to the Right Place," to drive volumes to the most profitable service lines. The concept showcases the many points of market leadership AdventHealth can claim for each service line.
More importantly, our approach taps into the emotional desire to trust and be reassured in your healthcare choices. A consumer-friendly voice puts your mind at ease that you made the right choice to come to AdventHealth, because its innovative, award-winning care improves your life. Original video provides a modern look and feel that is ownable to AdventHealth, while the consumer-centric approach showcases a relatable lifestyle vision.