Creation of a never-been-done-before
During the 4th wave of COVID-19, Central Florida was detrimentally impacted by the Delta variant.
AdventHealth was compelled to educate the Orlando DMA on a consistent basis regarding various topics as it pertained to COVID-19 so that the community could be informed directly from the experts on the front lines.
BPD created a turnkey, never-been-done-before news integration opportunity for AdventHealth with WFTV-ABC, the #1 station in the Orlando DMA.
The Q&A series aired daily, live in the early evening news for 3 consecutive weeks and featured an interview between a AdventHealth physician and veteran station anchor, Vanessa Echols. These segments were pre-recorded on the same day as they aired in effort to maintain accuracy of the information that was rapidly changing. Additionally, AdventHealth had full control of the topics discussed and questions asked.
This Q&A series featured 14 live news integrations yielding OVER 863K total impressions over 3 weeks.
Additionally, as part of the negotiated package, AdventHealth was able to share these segments on their own social media platforms, tagging both the station and the anchor, which garnered OVER 16K engagements.