Leveraging the brand's professional sports partnerships while inspiring the athletes among us.

About the Client
AdventHealth's Central Florida Division encompasses more than 20 hospitals and ERs in the seven counties in and surrounding metro Orlando. The world-class hospitals, combined with a comprehensive outpatient care network, see millions of patient visits annually. AdventHealth Orlando -- the division's flagship campus -- boasts nationally and internationally recognized programs and serves as a major tertiary referral hospital for much of the Southeast, the Caribbean and Latin America. The organization has an expansive research portfolio with more than 500 clinical trials in progress. AdventHealth has a deep commitment to serving the community and has a local financial impact of more than $1 billion annually. The organization and its employees are responsible for nearly 20 percent of Central Florida's economy.

The Challenge

AdventHealth proudly maintains several premier professional sports partnerships across Central Florida.

In an effort to elevate the AdventHealth brand, the healthcare system wanted to leverage them in a broadcast and digital video spot that would put their affiliations center stage and drive awareness.

The Strategy

BPD leveraged AdventHealth's partnerships with the Orlando Magic, Tampa Buccaneers, Tampa Bay Lightening, Daytona International Speedway and RunDisney in one 30-second video spot and numerous digital banners. Thematically, the concept emotionally showcases how incredible the human body -- whether you're a pro athlete or a weekend warrior like the rest of us -- a fact healthcare professionals fully understand. And no matter what level of athlete you are, your courage is just as incredible.

The award-winning campaign originally launched in 2020 when sports were returning post-pandemic, and continued on throughout 2021, appearing in highly viewed placements, such as the Summer Olympics, the Winter Olympics, and the 2022 Super Bowl.

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