System-Wide Rebrand Part 2
Engaging consumers with a new brand purpose
About the Client
Adventist Health is an integrated health system providing care in more than 75 communities in 19 hospitals, more than 280 clinics, 13 home care agencies, 7 hospice agencies, and 4 joint-venture retirement centers in California, Oregon, Washington, and Hawaii.
Adventist Health had, the year prior, completed a system-wide rebrand.
Now that they had begun telling their brand purpose to the market, they needed to roll-out a second creative campaign. This wave of work was intended to continue building on their story and engaging consumers with their brand purpose. In addition, they wanted to create a pathway to hyper-localized content and have a greater focus on video.
Video is the best way to allow patients an experience with your brand prior to walking into your hospital doors.
Develop a library of assets to be used to edit videos for all digital tactics, allowing the hospitals in the system flexibility to share the brand purpose market by market.
Continued growth in market volumes as well as above industry average view through rates on programmatic video!