Announcement: BPD names Anne DiNapoli Block as Managing Director, Data Solutions & Analytics. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
What can hospital marketers learn from a 250-calorie, chocolate treat? Namely, that Snickers has integrated, insight-driven marketing so firmly grasped it is a mistake for us not to take note. That’s right, Snickers has for the past five years, proven the importance of having a genuine, simple consumer insight lead their marketing and advertising communications….
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“I want to deliver truly integrated traditional and digital campaigns for our healthcare clients.” I think I first spoke these words in 2011. My team knew what I meant. Or, more accurately, they knew what I didn’t want anymore: traditional campaigns that, once fully baked, would have a few digital add-ons like banner ads (animated!)…
Read MoreAn insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising.