Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
By Anna Chappell As a Creative Director at BPD, my journey in the world of creative and strategic advertising has led me to collaborate with remarkable clients and help bring their brands and products to life. Recently, we had the privilege to work with NRC Health on a project that not only sparked our creative…Read More
We’re happy to announce that two recent BPD client campaigns were honored in the 2018 Summit International Creative Awards. It’s always an honor for our clients’ work to be recognized, especially in a competition with over 5000 submissions from 26 countries for a diverse group of brands including Samsung, Volkswagen, Toyota, Google and the LPGA….Read More
BPD Advertising is pleased to announce that several campaigns created for our clients have been honored across multiple national healthcare awards shows. Starting off with the National Aster Awards, Florida Hospital’s campaign received Gold in both the Billboard and Magazine categories, while HCA Continental Rocky Mountain Hospital for Children won Gold in the Children’s Service…Read More
Yes, me, and others like me – the people behind the scenes at our agency (or within a client’s in-house creative department) who create the actual work that the public sees. The reason I use the word “secret” is that many clients have never met me. I don’t show up at their offices and give…Read More
Typography influences perception and persuasion, so avoid these three mistakes. Message, content and visuals aren’t the only factors by which healthcare marketers should judge their marketing materials. Typography is critically important, too, as it plays a big role in influencing perception and persuasion. In fact, it is just as effective as color in influencing mood…Read More