Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
As a Ritz-Carlton executive, Himelstein transformed customer service for one of the world’s most recognizable luxury brands. As a full-service advertising agency, BPD Advertising will leverage that expertise as we continue to represents healthcare systems throughout the United States. An inductee into The American Marketing Association Hall of Fame, Bruce’s work with the Ritz-Carlton was…Read More
We all know there are differences in service and quality levels between different medical institutions in a given market and even within the same healthcare system. Some of us have US News and World Report rankings, some of us are certified by the Joint Commission, others are Magnet recognized – the list goes on and…Read More
Every Friday, BPDers gather at the end of the day to review the highlights of the week and relay shout-outs to each other. It’s an opportunity to recognize our accomplishments, individually and as a team. Each shout-out embodies one or more of the 10 BPD Basics (if you missed these, refer to my previous blog…Read More
A couple of weeks ago a BPDer (that’s what we call ourselves at the agency) was in my office and we were talking about the company’s priorities for 2015. For the first 30 minutes or so the conversation went along smoothly, with nary a bump. This is a person I trust and admire. When he…Read More