Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Across healthcare marketing, the rise of digital media has increased the use of tools such as marketing pixels to enhance the outcomes, outreach and engagement with digital content. While our marketing tracking and optimization strategies currently benefit from the use of pixels, with the rise of privacy regulation, new litigation against digital user tracking and…Read More
If you are like many healthcare marketers, any gains in maximizing your social media strategy have been hard-won in an industry highly sensitized to PHI and personal data security. So, it’s natural to consider pulling back on your Facebook spend when news like the Cambridge Analytica breach happens. Despite the #deletefacebook movement, here are 4…Read More
Taking a tradigital (traditional + digital) approach to marketing has never been more important. Which is why we’re so excited to welcome Haydn Sweterlitsch to Brown Parker & DeMarinis Advertising as Tradigital Creative Director. Formerly Chief Creative Officer at HackerAgency in Seattle, Haydn brings more than 20 years of creative leadership to BPD. Haydn will…Read More
We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation. You confirm with finance that the numbers are accurate and…Read More
In June 2017, BPD Advertising commissioned a national study of 1,000 women to identify the types of health information women are seeking and their approach to obtaining that information. Our proprietary research insights can help you better understand how these decision makers consume healthcare content as well as the types of content healthcare marketers should…Read More
Healthcare as an industry has been slow to the table in harnessing the power of digital marketing. Oftentimes, health systems rush to have a presence in all channels to meet the organization’s needs without ensuring a comprehensive digital strategy is in place with the key elements of listening, measurement and customer-centric content creation. Having a…Read More