Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
What is a CMS?CMS stands for Content Management System. You have probably heard of WordPress, which holds a commanding lead in Open Source CMS market share, followed by Drupal and Joomla. Essentially, a CMS is software that is designed to simplify the creation and maintenance of websites, so that internal marketing teams in healthcare systems…Read More
An insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising.