Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
The power of data and analytics continues to shape the role of marketing within any industry. Approaches for healthcare marketing shouldn’t be any different than how retail-brands seek to drive incrementally with marketing efforts through full-funnel audience-based strategies. With data at the center of all we do, BPD has crafted a simple six step approach…
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Across healthcare marketing, the rise of digital media has increased the use of tools such as marketing pixels to enhance the outcomes, outreach and engagement with digital content. While our marketing tracking and optimization strategies currently benefit from the use of pixels, with the rise of privacy regulation, new litigation against digital user tracking and…
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During these unprecedented times and the impact on healthcare systems across the country, Brown Parker & DeMarinis Advertising (BPD), in exclusive partnership with Optum, led the execution for what industry leaders are calling “a game-changing precision marketing approach”, specifically for the Central Florida-based healthcare system, AdventHealth. The campaign, whose call to action was to drive…
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For the 5th time, BPD is named a great place to work. Have you ever had a job you just couldn’t wait to jump into every morning? BPDerrrs feel that every day. And this year it’s been certified again: BPD Advertising is a Great Place To Work®. So how does an organization become a great…
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This November, BPD CEO and Chief Strategy Officer, Jason Brown, had the opportunity to co-present at the annual Healthcare Internet Conference (HCIC), which like most events in 2020 went virtual and was referred to #HCIC2020atHome. Jason teamed up with longtime agency client, Sharon Line Clary, Vice President of Strategic Marketing & Communications, AdventHealth, for a…
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It’s official! We are proud to be certified for the fourth year in a row for something we’ve always known to be true: BPD Advertising is a Great Place To Work®. Our mission has always been to create a great place to work FOR ALL. We achieved this even when working remotely, which we fully…
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Our goal isn’t to win awards for our healthcare marketing partners, but when our innovative client work is nationally recognized by our peers, our advertising agency can’t help but feel an extra bit of pride. This year, BPD Advertising is the proud recipient of ten Telly Awards, the world’s largest honor for video and television…
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As Coronavirus (COVID-19) races around the planet, it has already caused fundamental change in industries far beyond healthcare. Schoolrooms across the planet have been shuttered, replaced by virtual classrooms that can be accessed from any student’s computer, tablet or smartphone. With the prospect of theaters and sports arenas being forced to close for months, entertainment enterprises…
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BPD Advertising and HCA Capital Division won Silver in the category of Best Healthcare Content at the 2019 eHealthcare Leadership Awards for No Pregnancy is Perfect. The challenge for this campaign was simple but subtle: How could HCA Capital Division Hospitals begin a conversation with women as soon as they find out they are pregnant…
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BPD’s CEO & Chief Strategy Officer Jason Brown sits down with Optum to talk about current trends in health system marketing that should be considered in 2020 planning. Learn more about how purpose and precision can help achieve returns on marketing investment beyond expectations. Brown Parker and DeMarins Advertising is a partner organization of the Optum Consumer…
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