Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Across healthcare marketing, the rise of digital media has increased the use of tools such as marketing pixels to enhance the outcomes, outreach and engagement with digital content. While our marketing tracking and optimization strategies currently benefit from the use of pixels, with the rise of privacy regulation, new litigation against digital user tracking and…
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During these unprecedented times and the impact on healthcare systems across the country, Brown Parker & DeMarinis Advertising (BPD), in exclusive partnership with Optum, led the execution for what industry leaders are calling “a game-changing precision marketing approach”, specifically for the Central Florida-based healthcare system, AdventHealth. The campaign, whose call to action was to drive…
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This November, BPD CEO and Chief Strategy Officer, Jason Brown, had the opportunity to co-present at the annual Healthcare Internet Conference (HCIC), which like most events in 2020 went virtual and was referred to #HCIC2020atHome. Jason teamed up with longtime agency client, Sharon Line Clary, Vice President of Strategic Marketing & Communications, AdventHealth, for a…
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Brown Parker & DeMarinis Advertising (“BPD”), a full-service advertising agency that represents healthcare systems throughout the United States, today announced the addition of Trish Brawner as Vice President of Client Services. Having most recently served in the role as Assistant Vice President, Creative Services at Cancer Treatment Centers of America (“CTCA”), Ms. Brawner brings over…
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BPD Advertising is pleased to announce that several campaigns created for our clients have been honored across multiple national healthcare awards shows. Starting off with the National Aster Awards, Florida Hospital’s campaign received Gold in both the Billboard and Magazine categories, while HCA Continental Rocky Mountain Hospital for Children won Gold in the Children’s Service…
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9 Ways to Safeguard Your Healthcare System (and Your Job) When Amazon Disrupts the Healthcare Industry. It doesn’t take an oracle to know that Amazon’s entrance into the healthcare marketplace will be a game changer. Even if the disruption focuses more on the payment-side of healthcare than the delivery of it, the entrance of such…
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If you are like many healthcare marketers, any gains in maximizing your social media strategy have been hard-won in an industry highly sensitized to PHI and personal data security. So, it’s natural to consider pulling back on your Facebook spend when news like the Cambridge Analytica breach happens. Despite the #deletefacebook movement, here are 4…
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Taking a tradigital (traditional + digital) approach to marketing has never been more important. Which is why we’re so excited to welcome Haydn Sweterlitsch to Brown Parker & DeMarinis Advertising as Tradigital Creative Director. Formerly Chief Creative Officer at HackerAgency in Seattle, Haydn brings more than 20 years of creative leadership to BPD. Haydn will…
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As a Ritz-Carlton executive, Himelstein transformed customer service for one of the world’s most recognizable luxury brands. As a full-service advertising agency, BPD Advertising will leverage that expertise as we continue to represents healthcare systems throughout the United States. An inductee into The American Marketing Association Hall of Fame, Bruce’s work with the Ritz-Carlton was…
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As a full-service advertising agency that represents healthcare systems throughout the United States, Brown Parker & DeMarinis Advertising has offered research to its clients for over a decade. The industry is ripe for disruption, which we are ready to deliver with the addition of David Anastas as Director of Research & Insights. I look forward…
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