Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Inc. magazine revealed that Brown Parker & DeMarinis Advertising (BPD) is No. 2873 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora,…
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Brown Parker & DeMarinis Advertising (“BPD”), a full-service advertising agency that represents healthcare systems throughout the United States, today announced the addition of Trish Brawner as Vice President of Client Services. Having most recently served in the role as Assistant Vice President, Creative Services at Cancer Treatment Centers of America (“CTCA”), Ms. Brawner brings over…
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BPD Advertising is pleased to announce that several campaigns created for our clients have been honored across multiple national healthcare awards shows. Starting off with the National Aster Awards, Florida Hospital’s campaign received Gold in both the Billboard and Magazine categories, while HCA Continental Rocky Mountain Hospital for Children won Gold in the Children’s Service…
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9 Ways to Safeguard Your Healthcare System (and Your Job) When Amazon Disrupts the Healthcare Industry. It doesn’t take an oracle to know that Amazon’s entrance into the healthcare marketplace will be a game changer. Even if the disruption focuses more on the payment-side of healthcare than the delivery of it, the entrance of such…
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If you are like many healthcare marketers, any gains in maximizing your social media strategy have been hard-won in an industry highly sensitized to PHI and personal data security. So, it’s natural to consider pulling back on your Facebook spend when news like the Cambridge Analytica breach happens. Despite the #deletefacebook movement, here are 4…
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Taking a tradigital (traditional + digital) approach to marketing has never been more important. Which is why we’re so excited to welcome Haydn Sweterlitsch to Brown Parker & DeMarinis Advertising as Tradigital Creative Director. Formerly Chief Creative Officer at HackerAgency in Seattle, Haydn brings more than 20 years of creative leadership to BPD. Haydn will…
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Many hospitals choose to cut back or eliminate advertising altogether during the holiday season that stretches from Thanksgiving through New Year’s Day. Two of the most common reasons for that decision are the increased number of advertisers, especially in the retail space, and the increase in rates networks charge that time of the year. Although…
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A mere 44 miles from the glitz and glamour of Palm Beach, residents of the Glades area live within some of the worst poverty and highest unemployment rates in the country. On Friday, October 6, Brown Parker & DeMarinis Advertising (BPD) will close shop to host a 15-hour marketing and branding marathon benefitting The Glades…
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We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation. You confirm with finance that the numbers are accurate and…
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In June 2017, BPD Advertising commissioned a national study of 1,000 women to identify the types of health information women are seeking and their approach to obtaining that information. Our proprietary research insights can help you better understand how these decision makers consume healthcare content as well as the types of content healthcare marketers should…
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