Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Podcasting has been around for more than a decade, but has entered a renaissance thanks to the popularity of such podcasts as Serial, This American Life (which spawned Serial), TEDTalks, Stuff You Should Know and many others. As marketers fight to get in front of their target audience’s eyes, there exists a great opportunity to…
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Part 1: How to write a radio spot for healthcare that gets completely ignored. STEP 1: Start with a blank page. STEP 2: At the top of the page, write the amount of time you’ll be filling. Usually you’ll have 60 seconds of airtime to fill, but sometimes you’ll have 30 or even 15 seconds….
Read MoreAn insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising.