Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Having led Brand Strategy at large agencies for some of the biggest brands in categories as diverse as pharmaceuticals, airlines, alcohol, beverages, professional sports, television networks, cable companies, utilities, toothbrushes, mattresses, big box retail and even sexual health products, there is one common thread that exists throughout: If you want your agency to produce better…Read More
As a marketer, we hear the same question over and over from senior management: “What is my return on investment for (enter any marketing execution here)?” It is not that it is a bad question. In fact, management should be asking this question, as well as marketers. Who wouldn’t want to know that their marketing…Read More
I love blogs like this. The author (me in this case) stands on a pedestal and shouts what is wrong with the world (in this case we are talking about the healthcare marketing world). Of course, the implication is that since I can diagnose the disease I surely must be an expert on the treatment….Read More