Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
There’s been a lot of talk about storytelling these days. Why? Because storytelling is possibly the most effective tool hospital marketers can wield. The good news is you’re likely already using it to some extent. In this first installment, I’ll cover how to tell the stories of the people on the front lines: the patients,…Read More
An insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising.