Our Work
Our Purpose at BPD is to inspire greatness and that is reflected in both our produced work itself and its effect on our target audiences. We pride ourselves in winning awards, because creative that stands out is more effective. That’s why our work is always built upon a bedrock of insightful strategy. Below are some samples of our campaigns, in which every BPDerrr, regardless of his or her job title, has contributed.
Orthopedics Program
Pioneering a revolution in total knee replacement surgery.
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Bariatric Services
Increase service line awareness and volume at Adventist Health Bakersfield.
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It’s Mine.
Medical City Healthcare opened a new women’s hospital in 2018 on their Dallas campus.
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Healthy ER Hacks Campaign
An engaging ER campaign that keeps HCA North Florida hospitals top of mind.
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Turn For The Better
HCA Midwest Health is making healthcare take a turn for the better
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Someday Starts Today
In healthcare, there’s nothing more important than someday
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System-Wide Rebrand Part 1
Successfully activating a purpose-driven brand from the inside-out
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Life is Amazing Campaign
Communicating a brand purpose to the community in a way that resonates with the audience
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System Rebranding
“Ambassadorizing” their associates nets bottom-line results for St. Vincent’s HealthCare.
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ER Service Line Promotion
Helping St. Luke’s Hospital boost ER volumes 20%—in just two months!
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Childrens Hospital Opening
Asking “What Would Disney Do?” yields record-breaking campaign for regional children’s hospital.
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Rebranding Campaign
A friendlier tone and messages restores luster to the image of a regional healthcare leader beset by bad publicity
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Maternity Services
Promotion of maternity services and hockey team affiliation
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Surgical Weight Loss Campaign
Visual demonstrations still work great in creating conversions.
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Interactive Mall Display
An interactive mall kiosk acquires leads and creates buzz for Holy Cross orthopedics.
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Womens Services Campaign
Overcoming a negative image to promote OB services with a blind teaser campaign
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ER Billboard Campaign
Innovative ER campaign drives major traffic for HCA East Florida
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