Services
BPD offers a fully integrated suite of marketing services that work in concert to more effectively connect with today’s healthcare consumer where she lives, works and plays—across the entire tradigital (traditional + digital) media landscape. Powered by the most robust healthcare consumer database in the United States, BPD’s strategy, creative and media teams work collaboratively to design marketing programs that consistently set the industry standard for creativity and efficacy
Strategy
Primary Research
Competitive Analysis
Targeting/Segmentation
Brand Positioning
Marketing Strategy
Purpose (Why) Development
Messaging Platform
ROI/Analytics
Internal & External Activation
Internal Communications & Events
Distribution Strategy for Owned Media Channels
External Paid Media Strategy
Traditional and Digital Paid Media Planning/Buying
Creative & Content
Development of Traditional and Digital Advertising
Development of Web Properties
Hosting and Maintenance
Content for Owned and Paid Media Channels