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Repositioning a brand to address confusion while increasing share of voice with the right audiences.

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Children’s Hospital Association

A digital campaign designed to empower parents with information about the COVID-19 pediatric vaccine.

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Volume Driving (Precision) Campaign

Showcasing clinical leadership in a consumer-centric way.

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Leveraging the brand’s professional sports partnerships while inspiring the athletes among us.

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A branding campaign to change public perception of for-profit hospitals.

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Brand Alignment & Product Launch

A two-year plan to launching hassle-free Medicare Advantage coverage.

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Q&A Series

Creation of a never-been-done-before news integration

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We Show Up

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Amazing Together

Streamlining a brand approach to pediatrics

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Bariatric Services

Increase service line awareness and volume at Adventist Health Bakersfield.

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Orthopedics Program

Pioneering a revolution in total knee replacement surgery.

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ER Billboard Campaign

Innovative ER campaign drives major traffic for HCA East Florida

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Womens Services Campaign

Overcoming a negative image to promote OB services with a blind teaser campaign

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Interactive Mall Display

An interactive mall kiosk acquires leads and creates buzz for Holy Cross orthopedics.

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Surgical Weight Loss Campaign

Visual demonstrations still work great in creating conversions.

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Maternity Services

Promotion of maternity services and hockey team affiliation

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Rebranding Campaign

A friendlier tone and messages restores luster to the image of a regional healthcare leader beset by bad publicity

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Childrens Hospital Opening

Asking “What Would Disney Do?” yields record-breaking campaign for regional children’s hospital.

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ER Service Line Promotion

Helping St. Luke’s Hospital boost ER volumes 20%—in just two months!

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System Rebranding

“Ambassadorizing” their associates nets bottom-line results for St. Vincent’s HealthCare.

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Life is Amazing Campaign

Communicating a brand purpose to the community in a way that resonates with the audience

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System-Wide Rebrand Part 1

Successfully activating a purpose-driven brand from the inside-out

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Someday Starts Today

In healthcare, there’s nothing more important than someday

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Turn For The Better

HCA Midwest Health is making healthcare take a turn for the better

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Healthy ER Hacks Campaign

An engaging ER campaign that keeps HCA North Florida hospitals top of mind.

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It’s Mine.

Medical City Healthcare opened a new women’s hospital in 2018 on their Dallas campus.

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OB Campaign

HCA starts a REAL conversation with moms-to-be

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System-Wide Rebrand Part 2

Engaging consumers with a new brand purpose

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Awards

image/svg+xml Healthcare Advertising Awards

2022
Gold
HCA Healthcare – We Show Up – Integrated Campaign
2021
Best in Show
AdventHealth – Incredible Inside
Gold
AdventHealth – Incredible Inside – Television Advertising
Gold
Adventist Health – Made for More – Total Advertising Campaign
Gold
HCA Continental Division – Amazing Together – Magazine Advertising
2019
GOLD
Medical City Healthcare – It’s Ours – Magazine Series
GOLD
Adventist Health – Together Inspired – TV Commercial
Gold
HCA Capital Division – No Pregnancy is Perfect – Total Integrated Marketing Campaign
Gold
HCA Capital Division – No Pregnancy is Perfect – Total Campaign Health Promotion
Silver
Medical City Healthcare – It’s Ours – Total Integrated Marketing Campaign
Silver
Adventist Health – Together Inspired – Print Ad Series
Silver
HCA Capital Division – No Pregnancy is Perfect – Out of Home
Bronze
Medical City Healthcare – It’s Ours – Total Advertising Campaign with TV
Merit
Adventist Health – Together Inspired – OOH
2018
Bronze
Adventist Health – Together Inspired – Total Integrated Marketing Campaign
Gold
Florida Hospital – Someday Starts Today – Magazine Advertising/Series
Merit
Florida Hospital – Someday Starts Today – Outdoor
Merit
Florida Hospital – Someday Starts Today – Total Advertising Campaign with TV
Merit
HCA Continental Rocky Mountain Hospital for Children – Amazing Together – TV Single
Silver
HCA Continental Rocky Mountain Hospital for Children – Amazing Together – Social Media
Silver
HCA Continental Rocky Mountain Hospital for Children – Amazing Together – Total Integrated Marketing Campaign
2015
Silver
Florida Hospital – Total Ad Campaign, Emergency
Bronze
Marietta Memorial Hospital – How Carol Beat Cancer Web Video
2014
Merit
St. Vincent’s Health Care – Holiday Dinner TV
2013
Merit
Above Beyond Because – St. Vincent’s Healthcare, Jacksonville
2012
Gold: Total Adv Campaign with TV
Florida Hospital Orlando Doc Fu
Gold: Total Adv Campaign with TV
St. Vincent’s Healthcare Above, Beyond, Because
Bronze: Newspaper Adv: Series
Florida Hospital Orlando Mako Campaign
Bronze: Website
Holy Cross Hospital Holy Cross Donations
Bronze: Outdoor
Holy Cross Hospital Orthopedic Campaign
Merit: Website
Florida Hospital Orlando Neurosurgical Revolution
Merit: Newspaper Adv: Series
Hallmark Health System Come Because …
2009
Merit Winner
Shands Jacksonville – Multimedia CD-Rom : Radiology + Collaboration + Expertise
Bronze
Shands Jacksonville – Print— You + Shands Jacksonville
2007
More Than Two Arms
Print — Florida Hospital Orlando

image/svg+xml StackAdapt

2019
Innovation
StackAdapt’s Innovation Award for pushing the envelope with innovative, creative strategies

image/svg+xml The Summit Creative Awards

2020
Silver
Adventist Health – She is Amazing – Consumer Integrated Campaign
Bronze
Adventist Health – When Reality Has Other Plans – Health/Medicine Video
2018
Silver
Florida Hospital – Someday Starts Today – Integrated Consumer Campaign
Finalist
HCA North Florida Division – Healthy ER Hacks – Branded Content

image/svg+xml AMA Marketer of the Year

2018
AMA Marketer of the Year Award
Medical City Healthcare Branding Campaign

image/svg+xml Clio Healthcare Awards

2009
Print Shortlist
Florida Hospital – Stroke Care Attack Centers
Silver Billboard Award
Florida Hospital – Emergency Department 30 Min Or Less
Bronze Print Award
Florida Hospital – Emergency Department Broken Bike, Thermometer

image/svg+xml Digital Health Awards

2017
Bronze
HCA North Florida – HealthyERHacks.com

image/svg+xml Hospital Marketing National Awards

2017
Gold
Sponsored Content – StoneSprings Hospital – Expect Easier OB Campaign
Silver
Website – StoneSprings Hospital – Expect Easier OB Campaign

image/svg+xml HPRMA Golden Advocate Awards

2016
Bronze
HCA Midwest – Turn For The Better

image/svg+xml National Aster Awards

2021
Gold
HCA Healthcare Corporate – Good Guys Wear Masks – Crisis Management (Covid-19, etc)
Gold
HCA Continental Division – Amazing Together – Photo/Illustration Series
Gold
HCA Continental Division – Amazing Together – Service Line – Children’s
2020
Silver
Adventist Health – We’re Unstoppable – Service Line Promotions
2019
Bronze
Adventist Health – Together Inspired – Individual TV Spot
Bronze
HCA Capital Division – No Pregnancy is Perfect – Women’s Service Line
2018
Bronze
Adventist Health – Together Inspired – Total Integrated Marketing Campaign
Silver
Adventist Health – Together Inspired – Magazine Advertising
Gold
Florida Hospital – Someday Starts Today – Billboard Design
Gold
Florida Hospital – Someday Starts Today – Magazine Advertising
Bronze
HCA Continental Rocky Mountain Hospital for Children – Amazing Together – Total Integrated Marketing Campaign
Gold
HCA Continental Rocky Mountain Hospital for Children – Amazing Together – Service Line Children’s Campaign
2017
Silver
HCA Midwest – Turn For The Better
2015
Bronze
Florida Hospital – Backyard ER, Emergency
Gold
Mercy Hospital – OB Campaign, Women’s
Gold
HCA East Florida – Cardio Sexy Campaign, Cardiac/Vascular
2014
Bronze
St. Vincent’s Health Care – Holiday Dinner TV
2013
Judges Choice
St. Vincent’s Healthcare, Jacksonville
Judges Choice
Total Advertising Campaign—Above Beyond Because
2012
Silver
Florida Hospital, Orlando Doc Fu campaign
Silver
Hallmark Health System, Medford Come because… campaign
Bronze
Holy Cross Hospital, Fort Lauderdale – Tomorrow “TV”
Gold
Methodist Sugar Land Hospital, Sugar Land Breast Care Navigator Ad
2011
Bronze
Citrus Memorial, Inverness Heroes – Billboard Campaign
Gold
Holy Cross Hospital, Fort Lauderdale – Orthopedic Billboards
Gold
St. Vincent’s Healthcare, Jacksonville – Bariatric Services website
2009
Gold
Shands, Jacksonville – Radiology Physician Referral Program
Silver
Florida Hospital, Maitland – Women’s Health Pavilion ‘Objects’ Poster
Bronze
KDMC, Ashland – Heart & Vascular map Campaign
2006
Gold
Holy Cross Hospital, Fort Lauderdale – Print — Three Generations
Silver
Holy Cross Hospital, Fort Lauderdale – Print – 50th Anniversary Invitation
Silver
JFK Medical Center, Atlantis – Print – The First Step in Weight Loss
Bronze
Baptist Cardiac & Vascular Institute, Miami – Print – Heart Scan

image/svg+xml The Addy Awards

2020
Silver
Adventist Health – We’re Unstoppable – Film, Video & Sound in Television
Silver
Adventist Health – When Reality Has Other Plans – Video Editing
Silver
AdventHealth – Access Time of Day – Internet Commercial Campaign
2019
Best of Show
HCA Capital Division – No Pregnancy is Perfect – Best of Integrated Campaign
Gold
HCA Capital Division – No Pregnancy is Perfect – Cross Platform, Integrated Branded Content Campaign
Gold
HCA Capital Division – No Pregnancy is Perfect – Cross Platform, Integrated Advertising Campaign
Silver
HCA Capital Division – No Pregnancy is Perfect – Out of Home and Ambient Media Campaign
2015
Silver
HCA East Florida – Extension/Dimensional Billboard Pyrexia
Silver
Marietta Memorial Hospital – “Be A Hero” TV
Silver
Marietta Memorial Hospital – Patient Testimonial Campaign
2014
Best of Broadcast, Gold
REX Healthcare – Hockey Lullaby
Silver
St. Vincent’s Health Care – Clay County
2008
Gold
Florida Hospital, Print — Cardiac Campaign
Gold
Monroe Regional Medical Center, Print – Cardiovascular Campaign
Gold
Monroe Regional Medical Center, Print – Map
Gold
Monroe Regional Medical Center, Print – Fence
Gold
Monroe Regional Medical Center, Print – Tree
Gold
Florida Hospital, Print – Cancer – Broken Line
Gold
Florida Hospital, Print – Cancer – Cluster
Gold
Holy Cross Hospital, Television – Diagnostic Imaging
Silver
LA Cetto, Print – Hourglass
Silver
Florida Hospital, Print – Hourglass
Silver
Florida Hospital, Print — Hands
Silver
Florida Hospital, Print — Mouse
Silver
JFK Medical Center, Print — Grocery Bag
Silver
Baptist Cardiac & Vascular Institute, Print — New Image
Silver
Florida Hospital, Print — Lifeline
Silver
Florida Hospital, Radio : Lifeline
Silver
Holy Cross Hospital Television : 50 Best
2006
Gold
HealthFirst Imaging Center, Print – Runaround3
Silver
HealthFirst Imaging Center, Print – Hours Not Days
Silver
HealthFirst Imaging Center, Print – Diagnostic Imaging Campaign
2005
Gold
Solutionex, Television — Bulls
Gold
Bawls-Hobarama, LLC, Print – Balls Mint
Silver
Bawls-Hobarama, LLC, Print – Bawls Mint
Silver
L.A. Cetto, Print – Wine Judges
Silver
Holy Cross Hospital, Print – You Owe it to Her
2004
Gold
Hobarama Corp, Print – Never Sleep Again
Silver
Cilix Corporation, Print – Cutting Tools
Silver
Miami Cardiac & Vascular Institute, Print – Face
Silver
Dyno Corporation, Print – South Beach Sun – Protection Line
Silver
Data Warehouse, Print – Tomato
People’s Choice Award
Cilix Corporation, Print – Cutting Tools
People’s Choice Award
Dyno Corporation, Print – South Beach Sun – Protection Line
2003
Gold
Bawls-Hobarama, LLC Print — Beauty Sleep
Silver
Miami Cardiac & Vascular Institute, Print — Even Our Ads are Less Invasive

image/svg+xml Mark of Excellence Awards

2013
Best of Show
St. Vincent’s Healthcare, Jacksonville – Comprehensive Communications Above Beyond Because
2009
Print
North Florida Regional Medical Center – Everything Revolves Around You
2008
Best of Show
JFK Medical Center – Print — Heart & Vascular Campaign
Best of Show
Baptist Hospital, Miami – Online : Cardiac & Vascular Institute
Online
Baptist Hospital, Miami – Cardiac & Vascular Institute
Print
JFK Medical Center – Bariatric Campaign
Special Events
Florida Hospital – Cutie Casting Call for Local Kids
2006
TV
Holy Cross Hospital Television Campaign
Print
Holy Cross Hospital Print Campaign

image/svg+xml Healthcare Marketing Report

2013
Gold — Best Hospital Website
Holy Cross Hospital (holy-cross.com)

image/svg+xml Web Health Awards

2013
Bronze — Best Hospital Website
Holy Cross Hospital (holy-cross.com)

image/svg+xml Web Marketing Association WebAwards

2010
Bronze — Best Hospital Website
Holy Cross Hospital (holy-cross.com)

image/svg+xml Web Marketing Association WebAwards

2010
Outstanding Website
Holy Cross Hospital
Healthcare Provider Standard of Excellence
ExcellenceSt. Vincent’s Spine and Brain Institute

image/svg+xml The Ultraweb Award

2010
Level 3 Award
Holy Cross Hospital

image/svg+xml E-healthcare Leadership Awards

2019
Silver
HCA Capital Division – No Pregnancy is Perfect – Best Healthcare Content
2010
Health Subsite: Center of Excellence Silver Award
St. Vincent’s Spine & Brain Institute
Health Subsite: Center of Excellence Distinction
St. Vincent’s HealthCare Bariatric Services
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