A pioneer in hospital marketing, BPD works with health systems to unlock the power of their Purpose inside and outside their organizations. Below are a few examples of the award-winning work we have provided for some of the nation’s best healthcare brands.
Repositioning a brand to address confusion while increasing share of voice with the right audiences.
A digital campaign designed to empower parents with information about the COVID-19 pediatric vaccine.
Showcasing clinical leadership in a consumer-centric way.
Leveraging the brand’s professional sports partnerships while inspiring the athletes among us.
A branding campaign to change public perception of for-profit hospitals.
A two-year plan to launching hassle-free Medicare Advantage coverage.
Creation of a never-been-done-before news integration
Streamlining a brand approach to pediatrics
Increase service line awareness and volume at Adventist Health Bakersfield.
Pioneering a revolution in total knee replacement surgery.
Innovative ER campaign drives major traffic for HCA East Florida
Overcoming a negative image to promote OB services with a blind teaser campaign
An interactive mall kiosk acquires leads and creates buzz for Holy Cross orthopedics.
Visual demonstrations still work great in creating conversions.
Promotion of maternity services and hockey team affiliation
A friendlier tone and messages restores luster to the image of a regional healthcare leader beset by bad publicity
Asking “What Would Disney Do?” yields record-breaking campaign for regional children’s hospital.
Helping St. Luke’s Hospital boost ER volumes 20%—in just two months!
“Ambassadorizing” their associates nets bottom-line results for St. Vincent’s HealthCare.
Communicating a brand purpose to the community in a way that resonates with the audience
Successfully activating a purpose-driven brand from the inside-out
In healthcare, there’s nothing more important than someday
HCA Midwest Health is making healthcare take a turn for the better
An engaging ER campaign that keeps HCA North Florida hospitals top of mind.
Medical City Healthcare opened a new women’s hospital in 2018 on their Dallas campus.
HCA starts a REAL conversation with moms-to-be
Engaging consumers with a new brand purpose